Growth
SEPHORA against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SEPHORA's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
-0.6% |
| 2 |
B
Bath & Body Works
|
-2.2% |
| 3 |
S
SEPHORA
|
-0.6% |
| 4 |
S
Sally Beauty
|
-4.5% |
| 5 |
C
CosmoProf
|
-2.3% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +4.2% |
| 8 |
B
Buff City Soap
|
-2.3% |
| 9 |
M
MAC Cosmetics
|
-5.1% |
| 10 | B Beauty Depot | +12.2% |
Share of tracked category spend, indexed
Store footprint
Store map
549 tracked SEPHORA locations across 43 US states and DC.
Tracked stores by state
- California 77
- Texas 55
- Florida 40
- New York 34
- New Jersey 26
- Ohio 26
- Pennsylvania 24
- Illinois 20
- Maryland 18
- Georgia 16
- North Carolina 16
- Virginia 15
- Michigan 14
- Colorado 13
- Washington 13
- Arizona 12
- Massachusetts 12
- Indiana 10
- Kentucky 9
- Utah 9
- Tennessee 8
- Nevada 7
- Oregon 6
- Wisconsin 6
- Connecticut 5
- Missouri 5
- South Carolina 5
- Alabama 4
- Arkansas 4
- District of Columbia 4
- Hawaii 4
- Minnesota 4
- Oklahoma 4
- Delaware 3
- Idaho 3
- Kansas 3
- Louisiana 3
- New Hampshire 3
- Iowa 2
- Maine 2
- Rhode Island 2
- Alaska 1
- Mississippi 1
- New Mexico 1
Customer overlap
Who shops at SEPHORA
Tracked chains SEPHORA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends