Growth
SEPHORA against its category
The biggest tracked US makeup & cosmetics by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SEPHORA's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | SEPHORA | +0.3% |
| 2 | MAC Cosmetics | -5.1% |
| 3 | The Cosmetics Company Store | -11.7% |
| 4 | Merle Norman Cosmetic Studio | +3.2% |
| 5 | Nail Tek | +2.5% |
| 6 | Lebanon-Monticello Merle Norman Cosmetics and Facial Spa | +7.9% |
| 7 | Avon | +13.5% |
| 8 | Cos Bar | -2.6% |
| 9 | Merle Norman | -37.5% |
| 10 | Merle Norman Cosmetics | -12.3% |
Share of tracked category spend, indexed
Store footprint
Store map
886 tracked SEPHORA locations across 47 US states and DC. California, Texas, and New York hold 34% of them.
Tracked stores by state
- California 145
- Texas 92
- New York 66
- Florida 62
- New Jersey 34
- Illinois 31
- Pennsylvania 30
- Colorado 27
- Ohio 27
- Georgia 25
- Massachusetts 25
- North Carolina 22
- Virginia 22
- Arizona 21
- Maryland 21
- Washington 21
- Tennessee 20
- Michigan 16
- Nevada 16
- Indiana 14
- Connecticut 10
- Oregon 10
- Kentucky 9
- Minnesota 9
- Missouri 9
- South Carolina 9
- Utah 9
- Oklahoma 8
- Wisconsin 8
- Hawaii 7
- Alabama 6
- District of Columbia 6
- Kansas 6
- Arkansas 5
- Iowa 4
- Louisiana 4
- Nebraska 4
- New Hampshire 4
- New Mexico 4
- Delaware 3
- Idaho 3
- Maine 3
- Rhode Island 3
- South Dakota 2
- Alaska 1
- Mississippi 1
- Montana 1
- North Dakota 1
Customer overlap
Who shops at SEPHORA
Tracked chains SEPHORA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends