Growth
GNC against its category
The biggest tracked US vitamins & supplements by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks GNC's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | GNC | -3.6% |
| 2 | The Vitamin Shoppe | +4.1% |
| 3 | One Stop Nutrition | +6.4% |
| 4 | Fruitful Yield | +7.0% |
| 5 | Nutrishop | +0.1% |
| 6 | Nutrition World | +0.6% |
| 7 | Bucked Up | -0.7% |
| 8 | Supplement Superstores | -4.3% |
| 9 | Killeen Nutritional Center | +17.5% |
| 10 | Next Level Sports Nutrition | -10.8% |
Share of tracked category spend, indexed
Store footprint
Store map
1,633 tracked GNC locations across 49 US states, DC, and 1 territory. California, Texas, and Florida hold 24% of them.
Tracked stores by state
- California 156
- Texas 122
- Florida 118
- Georgia 75
- Pennsylvania 69
- New Jersey 63
- Ohio 63
- North Carolina 60
- New York 58
- Illinois 53
- Michigan 47
- Virginia 46
- Maryland 42
- Tennessee 40
- Indiana 37
- Washington 37
- South Carolina 34
- Massachusetts 31
- Alabama 30
- Colorado 29
- Minnesota 29
- Louisiana 28
- Wisconsin 27
- Arizona 26
- Utah 25
- Mississippi 23
- Connecticut 21
- Missouri 21
- Kentucky 19
- Oklahoma 18
- Oregon 18
- Arkansas 17
- Kansas 15
- Iowa 14
- West Virginia 14
- New Mexico 13
- Hawaii 12
- New Hampshire 12
- Alaska 11
- Idaho 8
- Nevada 8
- Delaware 7
- Wyoming 6
- Maine 5
- North Dakota 5
- Rhode Island 5
- Montana 4
- Nebraska 4
- District of Columbia 3
- South Dakota 3
- Puerto Rico 2
Customer overlap
Who shops at GNC
Tracked chains GNC customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends