Growth
Planet Fitness against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Planet Fitness's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | YMCA | -9.6% |
| 2 | Crunch Fitness | - |
| 3 | Quantico Gym | +12.1% |
| 4 | Planet Fitness | -35.8% |
| 5 | Equinox | -4.0% |
| 6 | Life Time | - |
| 7 | EōS Fitness | - |
| 8 | Gold's Gym | -21.9% |
| 9 | UFC GYM | -4.4% |
| 10 | Anytime Fitness | -1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
2,167 tracked Planet Fitness locations across 50 US states, DC, and 1 territory. California, Texas, and Florida hold 21% of them.
Tracked stores by state
- California 184
- Texas 147
- Florida 130
- Pennsylvania 129
- New York 115
- Ohio 105
- Michigan 98
- North Carolina 81
- Illinois 79
- Georgia 78
- New Jersey 71
- Indiana 65
- Arizona 56
- Massachusetts 54
- Tennessee 48
- Maryland 44
- Virginia 44
- Wisconsin 44
- Kentucky 41
- South Carolina 41
- Washington 38
- Louisiana 36
- Connecticut 35
- Alabama 34
- Minnesota 30
- Missouri 30
- Colorado 29
- Oregon 25
- New Mexico 20
- Oklahoma 19
- Mississippi 18
- Utah 17
- Iowa 16
- Arkansas 15
- Maine 15
- New Hampshire 15
- Rhode Island 15
- Kansas 14
- Nevada 14
- Delaware 13
- West Virginia 11
- Idaho 9
- Nebraska 9
- Alaska 7
- Hawaii 5
- Vermont 5
- Montana 4
- North Dakota 4
- Wyoming 4
- District of Columbia 3
- Puerto Rico 2
- South Dakota 2
Customer overlap
Who shops at Planet Fitness
Tracked chains Planet Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends