Growth
Perfumania against its category
The biggest tracked US fragrance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Perfumania's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Perfumania | +2.6% |
| 2 | Perfumes 4U | -0.9% |
| 3 | Le Labo Fragrances | +18.4% |
| 4 | Perfume World | -9.3% |
| 5 | Jo Malone London | -11.7% |
| 6 | Perfume Gallery | -2.9% |
| 7 | Perfume Palace | -21.4% |
| 8 | Byredo | - |
| 9 | Luxor Fragrances | -12.9% |
| 10 | diptyque | +8.9% |
Share of tracked category spend, indexed
Store footprint
Store map
125 tracked Perfumania locations across 29 US states. Florida, Texas, and California hold 42% of them.
Tracked stores by state
- Florida 24
- Texas 20
- California 9
- New York 8
- Michigan 6
- Georgia 5
- Illinois 5
- New Jersey 5
- Ohio 5
- Arizona 3
- Massachusetts 3
- Maryland 3
- North Carolina 3
- Nevada 3
- Pennsylvania 3
- Colorado 2
- Louisiana 2
- New Hampshire 2
- Oregon 2
- Tennessee 2
- Washington 2
- Hawaii 1
- Indiana 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- Oklahoma 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Perfumania
Tracked chains Perfumania customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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