Growth
Perfumania against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Perfumania's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+0.6% |
| 2 |
B
Bath & Body Works
|
-0.8% |
| 3 |
S
SEPHORA
|
-2.0% |
| 4 |
S
Sally Beauty
|
-4.0% |
| 5 |
C
CosmoProf
|
-1.1% |
| 6 |
S
SalonCentric
|
-1.4% |
| 7 |
B
Buff City Soap
|
-6.4% |
| 8 | S Super Beauty | +3.1% |
| 9 |
P
Perfumania
|
+6.8% |
| 10 |
B
Bluemercury
|
-3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
126 tracked Perfumania locations across 29 US states.
Tracked stores by state
- Florida 24
- Texas 19
- California 9
- New York 9
- Michigan 6
- Georgia 5
- Illinois 5
- New Jersey 5
- Ohio 5
- Arizona 3
- Massachusetts 3
- Maryland 3
- North Carolina 3
- Nevada 3
- Pennsylvania 3
- Washington 3
- Colorado 2
- Louisiana 2
- New Hampshire 2
- Oregon 2
- Tennessee 2
- Hawaii 1
- Indiana 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- Oklahoma 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Perfumania
Tracked chains Perfumania customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends