Growth
Armstrong McCall against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Armstrong McCall's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
Share of tracked category spend, indexed
Store footprint
Store map
97 tracked Armstrong McCall locations across 9 US states. Texas, Louisiana, and Oklahoma hold 87% of them.
Tracked stores by state
- Texas 71
- Louisiana 8
- Oklahoma 5
- Mississippi 4
- Arizona 3
- Florida 2
- New Mexico 2
- Alabama 1
- California 1
Customer overlap
Who shops at Armstrong McCall
Tracked chains Armstrong McCall customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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