Growth
Armstrong McCall against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Armstrong McCall's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
-0.6% |
| 2 |
B
Bath & Body Works
|
-2.2% |
| 3 |
S
SEPHORA
|
-0.6% |
| 4 |
S
Sally Beauty
|
-4.5% |
| 5 |
C
CosmoProf
|
-2.3% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +4.2% |
| 8 |
B
Buff City Soap
|
-2.3% |
| 9 |
M
MAC Cosmetics
|
-5.1% |
| 10 | B Beauty Depot | +12.2% |
| 16 |
A
Armstrong McCall
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Armstrong McCall locations across 4 US states.
Tracked stores by state
- Texas 27
- Florida 2
- Mississippi 2
- Alabama 1
Customer overlap
Who shops at Armstrong McCall
Tracked chains Armstrong McCall customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
RDA Promart
100
O
Ogle School
9
E
EP Beauty Supply
6
C
Circles Retreat
3
More trends