Trends · data through September 2026

Health & Beauty trends in Wisconsin

Iceflower tracks 6,061 stores from 4,509 health & beauty chains in Wisconsin. Prevea Health grew fastest over the last year, ahead of Forefront Dermatology and Planned Parenthood.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
4,509
Tracked stores
6,061
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Prevea Health and Forefront Dermatology sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Prevea Health ▲1 +19.2%
2 Forefront Dermatology ▲3 +18.6%
3 Planned Parenthood ▲6 +18.3%
4 Ascension Rx ▲5 +17.7%
5 Froedtert Pharmacy ▲3 +17.1%
6 ADVENT ▲2 +16.1%
7 Happy Nails ▲2 +11.4%
8 Aurora Pharmacy ▲1 +11.0%
9 ProHealth Care ▼1 +8.5%
10 Pearle Vision ▲2 +8.0%
11 LensCrafters - +7.4%
12 The Vitamin Shoppe ▲1 +4.8%
13 European Wax Center - +4.8%
14 Midwest Dental ▲1 +4.8%
15 Shopko Optical ▲2 +4.4%

Store footprint

Store map

6,061 tracked store locations in Wisconsin, colored by category. The top 5 chains by store count run 517 of the 6,061 stores (9%); 4,206 of the 4,509 tracked chains have a single store here. 7% of the tracked health & beauty stores here are alternative medicine, against 5% across the United States.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.