Growth
The Vitamin Shoppe against its category
The biggest tracked US vitamin stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Vitamin Shoppe's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
GNC
|
-2.8% |
| 2 |
T
The Vitamin Shoppe
|
-0.2% |
| 3 |
5
5 Star Nutrition
|
- |
| 4 | M Mi Tienda Latina | -8.0% |
| 5 |
C
Customedica Pharmacy
|
- |
| 6 | G Good Nutrition | -19.9% |
| 7 |
B
Bucked Up
|
+7.7% |
| 8 | N Next Level Sports Nutrition | -4.3% |
| 9 | S Supplement Superstores | +4.3% |
| 10 |
F
Fruitful Yield
|
+0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
553 tracked The Vitamin Shoppe locations across 40 US states and DC.
Tracked stores by state
- Florida 72
- Texas 51
- California 45
- New Jersey 35
- Illinois 30
- North Carolina 27
- Virginia 26
- Pennsylvania 25
- Georgia 24
- Ohio 23
- Maryland 22
- New York 20
- Washington 19
- Michigan 17
- South Carolina 17
- Indiana 11
- Tennessee 11
- Arizona 10
- Alabama 6
- Colorado 6
- Hawaii 6
- Nevada 6
- Connecticut 5
- Kentucky 5
- Louisiana 4
- Missouri 4
- Idaho 3
- New Mexico 3
- Oregon 3
- Arkansas 2
- Delaware 2
- Maine 2
- Rhode Island 2
- Wisconsin 2
- District of Columbia 1
- Iowa 1
- Massachusetts 1
- Nebraska 1
- Oklahoma 1
- Utah 1
- Vermont 1
Customer overlap
Who shops at The Vitamin Shoppe
Tracked chains The Vitamin Shoppe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends