Growth
The Vitamin Shoppe against its category
The biggest tracked US vitamins & supplements by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Vitamin Shoppe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | GNC | -3.6% |
| 2 | The Vitamin Shoppe | +4.1% |
| 3 | One Stop Nutrition | +6.4% |
| 4 | Fruitful Yield | +7.0% |
| 5 | Nutrishop | +0.1% |
| 6 | Nutrition World | +0.6% |
| 7 | Bucked Up | -0.7% |
| 8 | Supplement Superstores | -4.3% |
| 9 | Killeen Nutritional Center | +17.5% |
| 10 | Next Level Sports Nutrition | -10.8% |
Share of tracked category spend, indexed
Store footprint
Store map
731 tracked The Vitamin Shoppe locations across 44 US states and DC. Florida, California, and Texas hold 30% of them.
Tracked stores by state
- Florida 86
- California 71
- Texas 61
- New York 52
- Illinois 40
- New Jersey 37
- North Carolina 29
- Georgia 28
- Pennsylvania 28
- Virginia 27
- Washington 27
- Ohio 25
- Maryland 23
- Michigan 18
- Massachusetts 17
- South Carolina 17
- Tennessee 15
- Arizona 12
- Indiana 12
- Connecticut 10
- Nevada 8
- Hawaii 7
- Minnesota 7
- Missouri 7
- Alabama 6
- Colorado 6
- Louisiana 6
- Oregon 6
- Kentucky 5
- Wisconsin 5
- New Hampshire 4
- Delaware 3
- Idaho 3
- New Mexico 3
- Oklahoma 3
- Arkansas 2
- Iowa 2
- Maine 2
- Mississippi 2
- Nebraska 2
- Rhode Island 2
- Utah 2
- District of Columbia 1
- Kansas 1
- Vermont 1
Customer overlap
Who shops at The Vitamin Shoppe
Tracked chains The Vitamin Shoppe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends