Growth
Sun Tan City against its category
The biggest tracked US tanning salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sun Tan City's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Palm Beach Tan | +3.8% |
| 2 | New York Tan | +4.2% |
| 3 | Sun Tan City | -7.8% |
| 4 | L.A. Tan | -6.8% |
| 5 | Glo Tanning | - |
| 6 | Superior Tan | - |
| 7 | Beach Bum Tanning & Airbrush Salon | -21.3% |
| 8 | A Total Tan | -25.4% |
| 9 | Hollywood Tans | +8.2% |
| 10 | Sun Spot Tanning Salon | +5.1% |
Share of tracked category spend, indexed
Store footprint
Store map
262 tracked Sun Tan City locations across 20 US states. Kentucky, Tennessee, and Indiana hold 48% of them.
Tracked stores by state
- Kentucky 49
- Tennessee 46
- Indiana 32
- Iowa 24
- North Carolina 16
- Wisconsin 14
- Maine 11
- Virginia 11
- New Jersey 10
- Nebraska 8
- Missouri 7
- New Hampshire 7
- Pennsylvania 6
- Minnesota 5
- West Virginia 5
- Kansas 4
- Georgia 3
- Louisiana 2
- Idaho 1
- Texas 1
Customer overlap
Who shops at Sun Tan City
Tracked chains Sun Tan City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends