Growth
Sun Tan City against its category
The biggest tracked US tanning salons chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sun Tan City's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Palm Beach Tan
|
+2.3% |
| 2 |
S
Sun Tan City
|
-8.0% |
| 3 |
L
L.A. Tan
|
+11.3% |
| 4 | A A Total Tan | -4.5% |
| 5 |
B
Beach Bum Tanning & Airbrush Salon
|
- |
| 6 | G Garrett Tan | -17.6% |
| 7 |
H
Hollywood Tans
|
- |
| 8 | S Scenic Sun | - |
| 9 | P Premiere Tan | -8.2% |
| 10 | T Tropical Tan | +14.4% |
Share of tracked category spend, indexed
Store footprint
Store map
126 tracked Sun Tan City locations across 11 US states.
Tracked stores by state
- Kentucky 37
- Indiana 27
- Tennessee 16
- Iowa 13
- North Carolina 8
- Maine 7
- Virginia 5
- Wisconsin 5
- Pennsylvania 4
- West Virginia 3
- Idaho 1
Customer overlap
Who shops at Sun Tan City
Tracked chains Sun Tan City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends