Growth
Buff City Soap against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Buff City Soap's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
-0.6% |
| 2 |
B
Bath & Body Works
|
-2.2% |
| 3 |
S
SEPHORA
|
-0.6% |
| 4 |
S
Sally Beauty
|
-4.5% |
| 5 |
C
CosmoProf
|
-2.3% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +4.2% |
| 8 |
B
Buff City Soap
|
-2.3% |
| 9 |
M
MAC Cosmetics
|
-5.1% |
| 10 | B Beauty Depot | +12.2% |
Share of tracked category spend, indexed
Store footprint
Store map
133 tracked Buff City Soap locations across 23 US states.
Tracked stores by state
- Tennessee 19
- Texas 14
- Florida 13
- Georgia 12
- Alabama 11
- North Carolina 10
- Kentucky 8
- Ohio 7
- Iowa 6
- Virginia 6
- Indiana 5
- Michigan 5
- Arkansas 3
- Missouri 2
- Mississippi 2
- Pennsylvania 2
- West Virginia 2
- Colorado 1
- Delaware 1
- Illinois 1
- New York 1
- South Carolina 1
- Wisconsin 1
Customer overlap
Who shops at Buff City Soap
Tracked chains Buff City Soap customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends