Growth
SmartStyle against its category
The biggest tracked US hair salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SmartStyle's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Great Clips | +3.9% |
| 2 | Sport Clips Haircuts | +0.9% |
| 3 | Supercuts | -2.6% |
| 4 | Hair Cuttery | +3.0% |
| 5 | SmartStyle | -30.8% |
| 6 | Fantastic Sams | -7.3% |
| 7 | Cost Cutters | -1.8% |
| 8 | Sharkey's Cuts for Kids | +12.4% |
| 9 | Cookie Cutters Haircuts for Kids | -6.7% |
| 10 | Mitchell's Salon & Day Spa | - |
Share of tracked category spend, indexed
Store footprint
Store map
716 tracked SmartStyle locations across 48 US states. Texas, Florida, and Pennsylvania hold 32% of them.
Tracked stores by state
- Texas 90
- Florida 80
- Pennsylvania 58
- Tennessee 32
- Ohio 26
- Oklahoma 25
- New York 24
- Indiana 23
- Michigan 23
- Arizona 22
- North Carolina 22
- Arkansas 19
- South Carolina 19
- Utah 17
- Illinois 16
- Maine 16
- New Mexico 16
- Alabama 15
- Virginia 15
- Colorado 14
- Georgia 14
- Iowa 14
- Idaho 13
- Missouri 10
- New Hampshire 10
- Mississippi 9
- West Virginia 9
- Louisiana 8
- Nevada 7
- Wisconsin 6
- Washington 5
- Wyoming 5
- Maryland 4
- Montana 4
- Kansas 3
- Kentucky 3
- Vermont 3
- California 2
- Massachusetts 2
- Minnesota 2
- New Jersey 2
- Oregon 2
- South Dakota 2
- Alaska 1
- Connecticut 1
- Delaware 1
- North Dakota 1
- Nebraska 1
Customer overlap
Who shops at SmartStyle
Tracked chains SmartStyle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Walmart
100
Memphis Light Gas & Water
64
Little Creek Commissary
61
FirstEnergy Corp.
48
Davis Food & Drug
45
Go Moore Store
40
Speedy Meedy's
39
Grand Mart
35
Renfroe's Market
34
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