Growth
SmartStyle against its category
The biggest tracked US hair salons chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SmartStyle's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Great Clips
|
-2.7% |
| 2 |
S
Sport Clips Haircuts
|
-3.0% |
| 3 |
H
Hair Cuttery
|
+0.2% |
| 4 |
S
Supercuts
|
-0.1% |
| 5 |
S
SmartStyle
|
- |
| 6 | F Fantastic Sams | -1.3% |
| 7 | C Cost Cutters | -6.0% |
| 8 | S Sharkey's Cuts for Kids | +15.0% |
| 9 |
C
Cookie Cutters Haircuts for Kids
|
+0.3% |
| 10 | N Nadine's Hair Braiding | - |
Share of tracked category spend, indexed
Store footprint
Store map
106 tracked SmartStyle locations across 31 US states.
Tracked stores by state
- Pennsylvania 14
- Utah 11
- Texas 10
- Idaho 9
- Florida 8
- New York 6
- Maine 5
- Alabama 4
- Indiana 4
- Tennessee 4
- Mississippi 3
- Ohio 3
- Virginia 3
- Michigan 2
- Oklahoma 2
- West Virginia 2
- Wyoming 2
- Arkansas 1
- Arizona 1
- Delaware 1
- Georgia 1
- Iowa 1
- Maryland 1
- Minnesota 1
- Missouri 1
- North Carolina 1
- Nebraska 1
- New Mexico 1
- Nevada 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at SmartStyle
Tracked chains SmartStyle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Ft Leonard Wood Equal Opportunity Office
100
M
Memphis Nsa Commissary
69
Memphis Nsa Commissary
69
S
Superlo Foods
40
Superlo Foods
40
C
Cordova Farmer's Market
38
G
GIANT Fuel
29
V
Valley Hometown Market
25
J
Jacksonville BMX
19
More trends