Trends · data through September 2026

Health & Beauty trends in Massachusetts

Iceflower tracks 4,627 stores from 3,047 health & beauty chains in Massachusetts. L'OCCITANE en Provence grew fastest over the last year, ahead of Perfumania and James Joseph Salon.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,047
Tracked stores
4,627
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. L'OCCITANE en Provence and Perfumania sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L'OCCITANE en Provence ▲1 +17.7%
2 Perfumania ▲5 +16.7%
3 James Joseph Salon ▲4 +14.6%
4 Central Rock Gym ▲2 +14.4%
5 Aspen Dental ▲3 +13.5%
6 Skin Laundry ▲3 +10.0%
7 SalonCentric ▲1 +9.8%
8 VCA Animal Hospital ▲3 +8.8%
9 Boston Children's Hospital - +7.6%
10 Visionworks ▲1 +6.2%
11 Lunette Optic ▲2 +5.4%
12 MyEyeDr. ▲2 +5.3%
13 Crunch Fitness ▲1 +5.3%
14 Happy Nails ▲1 +4.4%
15 Dellaria Salons ▲2 +4.4%

Store footprint

Store map

4,627 tracked store locations in Massachusetts, colored by category. The top 5 chains by store count run 806 of the 4,627 stores (17%); 2,800 of the 3,047 tracked chains have a single store here. 5% of the tracked health & beauty stores here are dentists, against 9% across the United States.

Top tracked chains by store count

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