Growth
Supercuts against its category
The biggest tracked US hair salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Supercuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Great Clips | +3.9% |
| 2 | Sport Clips Haircuts | +0.9% |
| 3 | Supercuts | -2.6% |
| 4 | Hair Cuttery | +3.0% |
| 5 | SmartStyle | -30.8% |
| 6 | Fantastic Sams | -7.3% |
| 7 | Cost Cutters | -1.8% |
| 8 | Sharkey's Cuts for Kids | +12.4% |
| 9 | Cookie Cutters Haircuts for Kids | -6.7% |
| 10 | Mitchell's Salon & Day Spa | - |
Share of tracked category spend, indexed
Store footprint
Store map
1,356 tracked Supercuts locations across 46 US states, DC, and 1 territory. California, Texas, and Florida hold 32% of them.
Tracked stores by state
- California 223
- Texas 112
- Florida 96
- New York 74
- Massachusetts 72
- New Jersey 65
- Pennsylvania 63
- Ohio 60
- Michigan 46
- Connecticut 38
- Washington 33
- Arizona 32
- Illinois 30
- Oklahoma 28
- Tennessee 25
- Colorado 20
- Georgia 20
- New Hampshire 20
- Utah 19
- Hawaii 18
- Alabama 17
- Oregon 17
- South Carolina 17
- Virginia 17
- Wisconsin 17
- Louisiana 14
- North Carolina 14
- Rhode Island 14
- Indiana 13
- Arkansas 12
- Iowa 12
- Idaho 11
- Kentucky 10
- Maine 10
- New Mexico 10
- Delaware 8
- Nebraska 8
- Nevada 8
- Missouri 7
- Mississippi 5
- Vermont 5
- West Virginia 5
- Kansas 4
- Maryland 3
- District of Columbia 1
- North Dakota 1
- Puerto Rico 1
- South Dakota 1
Customer overlap
Who shops at Supercuts
Tracked chains Supercuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Market Basket
100
Shaw's
90
Stop & Shop
89
Hannaford
74
Newport NS Commissary
45
NAS Lemoore Commissary
38
Cranberry
38
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