Growth
Supercuts against its category
The biggest tracked US hair salons chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Supercuts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Great Clips
|
-2.7% |
| 2 |
S
Sport Clips Haircuts
|
-3.0% |
| 3 |
H
Hair Cuttery
|
+0.2% |
| 4 |
S
Supercuts
|
-0.1% |
| 5 |
S
SmartStyle
|
- |
| 6 | F Fantastic Sams | -1.3% |
| 7 | C Cost Cutters | -6.0% |
| 8 | S Sharkey's Cuts for Kids | +15.0% |
| 9 |
C
Cookie Cutters Haircuts for Kids
|
+0.3% |
| 10 | N Nadine's Hair Braiding | - |
Share of tracked category spend, indexed
Store footprint
Store map
501 tracked Supercuts locations across 40 US states.
Tracked stores by state
- California 54
- Florida 50
- Texas 44
- Ohio 38
- New York 37
- Pennsylvania 34
- Michigan 18
- New Jersey 17
- Utah 17
- Alabama 12
- Illinois 11
- Virginia 11
- Washington 11
- Hawaii 10
- Maine 10
- Wisconsin 10
- Arizona 9
- Kentucky 9
- North Carolina 9
- Iowa 8
- South Carolina 8
- Colorado 7
- Delaware 7
- Georgia 6
- Idaho 6
- Indiana 6
- Massachusetts 6
- Nevada 6
- Tennessee 5
- Connecticut 4
- New Hampshire 3
- New Mexico 3
- Oklahoma 3
- Louisiana 2
- Maryland 2
- Mississippi 2
- Oregon 2
- West Virginia 2
- Arkansas 1
- Missouri 1
Customer overlap
Who shops at Supercuts
Tracked chains Supercuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Newport NS Commissary
52
N
NAS Lemoore Commissary
44
NAS Lemoore Commissary
44
C
Cranberry
42
H
Holiday Park Elementary School
41
T
Tops Market
41
More trends