Growth
Beauty Master against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Master's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Beauty Master locations across 4 US states. Georgia, Florida, and Virginia hold 92% of them.
Tracked stores by state
- Georgia 8
- Florida 2
- Virginia 1
- Washington 1
Customer overlap
Who shops at Beauty Master
Tracked chains Beauty Master customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Camp Creek World of Beverages
66
Food Depot
64
Julee Nails
62
Fine Nails
59
Cleopatra Nails
59
Xclusive Nail Bar Salon
57
Empress Beauty
48
US Beauty Mart
47
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