Trends · data through September 2026

Health & Beauty trends in Virginia

Iceflower tracks 13,747 stores from 10,563 health & beauty chains in Virginia. Inova Fairfax Hospital grew fastest over the last year, ahead of Commonwealth Dentistry and Access Eye.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10,563
Tracked stores
13,747
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Inova Fairfax Hospital and Commonwealth Dentistry sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Inova Fairfax Hospital ▲2 +19.5%
2 Commonwealth Dentistry ▲4 +18.4%
3 Access Eye ▲8 +15.8%
4 Virginia Veterinary Centers ▲4 +12.7%
5 Aspen Dental ▲4 +12.6%
6 CorePower Yoga ▲5 +10.9%
7 Morrison Dental Group ▲3 +9.7%
8 Pearle Vision ▲3 +9.7%
9 Pariser Dermatology Specialists ▲4 +8.3%
10 Supercuts ▲3 +8.1%
11 Virginia Eye Institute ▲5 +7.9%
12 European Wax Center - +7.1%
13 Ulta Beauty - +7.0%
14 Sharkey's Cuts for Kids ▲3 +6.5%
15 Star Nails - +6.1%

Store footprint

Store map

13,747 tracked store locations in Virginia, colored by category. The top 5 chains by store count run 849 of the 13,747 stores (6%); 9,828 of the 10,563 tracked chains have a single store here. 6% of the tracked health & beauty stores here are pharmacies, against 9% across the United States.

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