Growth
Visionworks against its category
The biggest tracked US eyewear store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Visionworks's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | LensCrafters | +0.1% |
| 2 | Visionworks | -3.5% |
| 3 | Stanton Optical | +12.8% |
| 4 | Eyemart Express | +5.9% |
| 5 | Eyeglass World | -4.4% |
| 6 | SVS Vision | -3.4% |
| 7 | For Eyes | +0.8% |
| 8 | National Vision | -9.9% |
| 9 | Cohen's Fashion Optical | +6.6% |
| 10 | SEE Eyewear | -3.2% |
Share of tracked category spend, indexed
Store footprint
Store map
724 tracked Visionworks locations across 38 US states and DC. Texas, Florida, and New York hold 30% of them.
Tracked stores by state
- Texas 104
- Florida 60
- New York 55
- Pennsylvania 49
- Illinois 40
- Arizona 36
- New Jersey 30
- Georgia 28
- Tennessee 26
- Maryland 25
- North Carolina 23
- Kentucky 22
- Virginia 21
- Massachusetts 20
- Colorado 19
- California 16
- Indiana 16
- Ohio 13
- Wisconsin 13
- Michigan 12
- Washington 12
- Nevada 11
- Louisiana 9
- Minnesota 9
- Oregon 9
- Utah 8
- Missouri 5
- District of Columbia 4
- Nebraska 4
- New Hampshire 4
- New Mexico 4
- Rhode Island 4
- South Carolina 4
- Mississippi 3
- Delaware 2
- Arkansas 1
- Idaho 1
- Oklahoma 1
- West Virginia 1
Customer overlap
Who shops at Visionworks
Tracked chains Visionworks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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