Trends · data through September 2026

Health & Beauty trends in West Virginia

Iceflower tracks 1,862 stores from 1,495 health & beauty chains in West Virginia. Eyemart Express grew fastest over the last year, ahead of Valley Health and CVS Pharmacy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,495
Tracked stores
1,862
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Eyemart Express and Valley Health sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Eyemart Express ▲2 +16.7%
2 Valley Health - +15.7%
3 CVS Pharmacy ▲1 +9.6%
4 Great Clips ▲1 +6.6%
5 Mon Health Systems ▲2 +5.8%
6 MyEyeDr. - +3.9%
7 Regal Nails ▲5 +2.4%
8 Top Nails - +1.2%
9 Ulta Beauty - +1.0%
10 Sally Beauty - -0.2%
11 Walgreens ▼1 -0.7%
12 GNC ▼1 -3.6%
13 CosmoProf - -4.7%
14 Lion's Den ▲3 -4.7%
15 Hair Cuttery - -5.0%

Store footprint

Store map

1,862 tracked store locations in West Virginia, colored by category. The top 5 chains by store count run 188 of the 1,862 stores (10%); 1,415 of the 1,495 tracked chains have a single store here. 16% of the tracked health & beauty stores here are pharmacies, against 9% across the United States.

Top tracked chains by store count

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