Growth
Ulta Beauty against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ulta Beauty's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
-0.6% |
| 2 |
B
Bath & Body Works
|
-2.2% |
| 3 |
S
SEPHORA
|
-0.6% |
| 4 |
S
Sally Beauty
|
-4.5% |
| 5 |
C
CosmoProf
|
-2.3% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +4.2% |
| 8 |
B
Buff City Soap
|
-2.3% |
| 9 |
M
MAC Cosmetics
|
-5.1% |
| 10 | B Beauty Depot | +12.2% |
Share of tracked category spend, indexed
Store footprint
Store map
1,433 tracked Ulta Beauty locations across 50 US states.
Tracked stores by state
- California 173
- Texas 139
- Florida 107
- Illinois 56
- North Carolina 51
- Michigan 50
- Ohio 50
- Pennsylvania 50
- New Jersey 48
- Georgia 46
- New York 45
- Arizona 39
- Washington 38
- Virginia 37
- Tennessee 35
- Colorado 30
- Alabama 27
- Indiana 27
- Maryland 27
- South Carolina 27
- Missouri 24
- Massachusetts 23
- Oregon 22
- Wisconsin 21
- Connecticut 19
- Louisiana 19
- Oklahoma 19
- Utah 19
- Kentucky 16
- Nevada 15
- Kansas 13
- Iowa 12
- Minnesota 12
- Mississippi 12
- Arkansas 11
- Idaho 10
- New Mexico 9
- New Hampshire 8
- West Virginia 7
- Montana 6
- Nebraska 5
- Delaware 4
- Hawaii 4
- North Dakota 4
- Rhode Island 4
- Wyoming 4
- Alaska 3
- Maine 3
- South Dakota 2
- Vermont 1
Customer overlap
Who shops at Ulta Beauty
Tracked chains Ulta Beauty customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends