Growth
Ulta Beauty against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ulta Beauty's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
Share of tracked category spend, indexed
Store footprint
Store map
1,533 tracked Ulta Beauty locations across 50 US states. California, Texas, and Florida hold 29% of them.
Tracked stores by state
- California 185
- Texas 146
- Florida 111
- Illinois 63
- New York 63
- North Carolina 52
- Michigan 51
- Ohio 50
- Pennsylvania 49
- New Jersey 48
- Georgia 47
- Arizona 40
- Washington 39
- Tennessee 37
- Virginia 37
- Colorado 30
- Alabama 28
- Indiana 28
- Massachusetts 27
- Maryland 27
- Missouri 27
- South Carolina 27
- Connecticut 24
- Minnesota 23
- Wisconsin 23
- Oklahoma 22
- Oregon 22
- Utah 21
- Louisiana 20
- Kentucky 18
- Kansas 15
- Nevada 15
- Iowa 14
- Mississippi 14
- Arkansas 11
- Idaho 10
- New Mexico 9
- New Hampshire 8
- West Virginia 7
- Montana 6
- Nebraska 6
- Rhode Island 5
- Wyoming 5
- Delaware 4
- Hawaii 4
- North Dakota 4
- South Dakota 4
- Alaska 3
- Maine 3
- Vermont 1
Customer overlap
Who shops at Ulta Beauty
Tracked chains Ulta Beauty customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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