Growth
Sally Beauty against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sally Beauty's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
Share of tracked category spend, indexed
Store footprint
Store map
2,606 tracked Sally Beauty locations across 50 US states and 1 territory. Texas, California, and Florida hold 30% of them.
Tracked stores by state
- Texas 303
- California 276
- Florida 212
- Ohio 124
- North Carolina 103
- Georgia 96
- Arizona 90
- Pennsylvania 81
- Illinois 79
- Michigan 70
- New York 68
- Tennessee 68
- Virginia 67
- Colorado 56
- Alabama 52
- Indiana 52
- Missouri 47
- Washington 47
- Kentucky 45
- South Carolina 45
- Louisiana 43
- Oklahoma 43
- Massachusetts 39
- New Jersey 36
- Nevada 36
- Wisconsin 34
- Minnesota 31
- Utah 31
- Maryland 30
- Oregon 29
- New Mexico 28
- Iowa 26
- Mississippi 25
- Connecticut 24
- Arkansas 22
- Kansas 22
- Nebraska 18
- Idaho 15
- New Hampshire 15
- West Virginia 13
- Montana 10
- Puerto Rico 9
- Delaware 7
- Maine 7
- Hawaii 6
- Rhode Island 6
- Alaska 5
- Wyoming 5
- North Dakota 4
- South Dakota 4
- Vermont 2
Customer overlap
Who shops at Sally Beauty
Tracked chains Sally Beauty customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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