Trends · data through August 2026

Spas in the United States

Iceflower tracks 1,495 stores from 857 spas chains in the United States. Tuscan Sun Spa & Salon grew fastest over the last year, ahead of The Woodhouse Day Spa and Footy Rooty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
857
Tracked stores
1,495
Consumer panel
130M+

Growth ranking

Fastest-growing tracked spas chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tuscan Sun Spa & Salon and The Woodhouse Day Spa sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tuscan Sun Spa & Salon ▲2 +14.8%
2 T The Woodhouse Day Spa - +10.2%
3 F Footy Rooty ▲2 +10.1%
4 H Hand and Stone Massage and Facial Spa logo Hand and Stone Massage and Facial Spa - +7.8%
5 K King Spa & Sauna logo King Spa & Sauna ▲2 +2.6%
6 P Paws and Effect ▲4 +2.0%
7 V VIO Med Spa logo VIO Med Spa ▼1 -0.3%
8 O OVME logo OVME ▼1 -0.7%
9 A Auto Spa ▲2 -2.0%
10 U Urban Nirvana - -2.7%
11 S Spa Castle - -2.8%
12 M MassageLuXe logo MassageLuXe ▲3 -3.1%
13 O Oasis Hot Tub Gardens ▲1 -5.0%
14 M Massage Envy logo Massage Envy - -8.1%
15 T The Spa Lounge - -9.2%
  • Massage Envy
  • Hand & Stone Massage and Facial Spa
  • Bellagio
  • Cache Creek Spa
  • Hyatt Regency Orlando
  • Paradise Care
  • Hand and Stone Massage and Facial Spa
  • Other tracked chains

Store footprint

Store map

1,495 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Massage Envy (338)
  • Hand & Stone Massage and Facial Spa (115)
  • Bellagio (1)
  • Cache Creek Spa (1)
  • Hyatt Regency Orlando (1)
  • Paradise Care (1)
  • Hand and Stone Massage and Facial Spa (21)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Massage Envy logo Massage Envy 338
  • 2 H Hand & Stone Massage and Facial Spa logo Hand & Stone Massage and Facial Spa 115
  • 3 H Hand and Stone Massage and Facial Spa logo Hand and Stone Massage and Facial Spa 21
  • 4 P Prime IV Hydration & Wellness logo Prime IV Hydration & Wellness 14
  • 5 M MassageLuXe logo MassageLuXe 10
  • 6 A Auto Spa 9
  • 7 S Spavia logo Spavia 6
  • 8 U Urban Nirvana 5
  • 9 O Oasis Face Bar 5
  • 10 J J Sterling's Wellness Spa 5
  • 11 S Sundays Sun Spa Wellness 5
  • 12 T The DRIPBaR logo The DRIPBaR 5
  • 13 P Perspire Sauna Studio logo Perspire Sauna Studio 5
  • 14 E Elevate Salon 4
  • 15 F Footy Rooty 4
  • 16 T Tricoci Salon & Spa logo Tricoci Salon & Spa 4
  • 17 T The Spa Lounge 4
  • 18 K King Spa & Sauna logo King Spa & Sauna 4
  • 19 O Oriental Chi 4
  • 20 L Lucky Spa 4
  • 21 V VIO Med Spa logo VIO Med Spa 4
  • 22 T The Woodhouse Day Spa 4
  • 23 T Tuscan Sun Spa & Salon 3
  • 24 O OVME logo OVME 3
  • 25 T The Spa 3
  • 26 M Massage Crystal 3
  • 27 A Avalon Nail Spa 3
  • 28 S Spa Castle 3
  • 29 O Oasis Hot Tub Gardens 3
  • 30 I Imperial Spa 3
  • 31 P Paws and Effect 3
  • 32 Z Zen Massage 2
  • 33 B Boss Gal Beauty Bar 2
  • 34 R Rejuv Medspa logo Rejuv Medspa 2
  • 35 F Four Seasons Spa 2
  • 36 C Complete Wellness Spas 2
  • 37 G Grand Spa 2
  • 38 O Olympus Spa 2
  • 39 B Beauty Lab + Laser 2
  • 40 R Renaissance Day Spa and Alternative Wellness 2
  • 41 S Solace Day Spa 2
  • 42 F Fire & Ice 2
  • 43 M Metro politan nail bar 2
  • 44 J John Robert's Spa 2
  • 45 C Chapter Aesthetic Studio 2
  • 46 N Natural Body Spa 2
  • 47 H House Of Glam 2
  • 48 R Royal Spa 2
  • 49 U Upscale Nails Bar 2
  • 50 C Complexions Spa for Beauty & Wellness 2

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