Growth
European Wax Center against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks European Wax Center's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | European Wax Center | -6.1% |
| 2 | Hair Depot | - |
| 3 | Excalibur Hotel & Casino | -3.9% |
| 4 | Amazing Lash Studio | -33.5% |
| 5 | The Lash Lounge | +16.8% |
| 6 | Waxing the City | +1.6% |
| 7 | The Hair Palace | - |
| 8 | Sugaring NYC | -11.1% |
| 9 | Brazilian Wax by Andreia | -4.4% |
| 10 | Genesis Beauty | - |
Share of tracked category spend, indexed
Store footprint
Store map
801 tracked European Wax Center locations across 43 US states and DC. California, Texas, and New Jersey hold 32% of them.
Tracked stores by state
- California 123
- Texas 73
- New Jersey 60
- Florida 59
- New York 53
- Pennsylvania 38
- Illinois 32
- Virginia 29
- North Carolina 26
- Massachusetts 25
- Maryland 25
- Ohio 25
- Washington 19
- Colorado 17
- Arizona 15
- Connecticut 15
- Minnesota 14
- Michigan 13
- Tennessee 12
- Georgia 11
- Louisiana 11
- Alabama 10
- Missouri 10
- Kentucky 8
- Oklahoma 8
- Oregon 8
- South Carolina 8
- Utah 6
- Wisconsin 6
- Kansas 5
- Mississippi 5
- Idaho 4
- Indiana 4
- Nevada 4
- Rhode Island 4
- Arkansas 2
- District of Columbia 2
- Delaware 2
- Hawaii 2
- Nebraska 2
- New Hampshire 2
- New Mexico 2
- Iowa 1
- West Virginia 1
Customer overlap
Who shops at European Wax Center
Tracked chains European Wax Center customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends