Growth
European Wax Center against its category
The biggest tracked US personal services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks European Wax Center's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-3.8% |
| 2 |
W
Waxing the City
|
- |
| 3 |
B
Brazilian Wax by Andreia
|
+5.9% |
| 4 | S Sugaring NYC | +8.1% |
| 5 | B Brazilian Wax and Spa By Claudia | -7.9% |
| 6 | R Rio Body Wax | +6.8% |
| 7 |
H
Hello Sugar
|
+18.2% |
| 8 |
W
Waxxpot
|
-12.0% |
| 9 | O Onyx Aesthetics and Wellness | -3.1% |
| 10 | K Knockout Beauty Bar | +9.6% |
Share of tracked category spend, indexed
Store footprint
Store map
459 tracked European Wax Center locations across 40 US states and DC.
Tracked stores by state
- Texas 49
- Florida 43
- California 40
- New Jersey 37
- Pennsylvania 35
- Virginia 27
- North Carolina 25
- Illinois 23
- Maryland 23
- Ohio 19
- Arizona 13
- Michigan 12
- Tennessee 11
- Georgia 8
- New York 8
- South Carolina 8
- Alabama 7
- Colorado 7
- Louisiana 6
- Utah 6
- Washington 6
- Wisconsin 6
- Kentucky 5
- Indiana 4
- Missouri 4
- Mississippi 4
- Idaho 3
- Arkansas 2
- District of Columbia 2
- Delaware 2
- Hawaii 2
- Nevada 2
- Oklahoma 2
- Connecticut 1
- Kansas 1
- Massachusetts 1
- Nebraska 1
- New Hampshire 1
- New Mexico 1
- Oregon 1
- West Virginia 1
Customer overlap
Who shops at European Wax Center
Tracked chains European Wax Center customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends