Trends · data through September 2026

Food & Drink trends in Virginia

Iceflower tracks 18,850 stores from 10,663 food & drink chains in Virginia. Paris Baguette grew fastest over the last year, ahead of Shake Shack and Founding Farmers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10,663
Tracked stores
18,850
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Paris Baguette and Shake Shack sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Paris Baguette ▲15 +19.8%
2 Shake Shack ▲7 +19.3%
3 Founding Farmers ▲8 +18.7%
4 Gelati Celesti Ice Cream ▲8 +14.6%
5 First Watch ▲6 +14.0%
6 Las Palmas ▲5 +12.2%
7 The Cheesecake Factory ▲3 +12.0%
8 Pollo Campero ▲12 +11.7%
9 Yard House ▲5 +11.4%
10 Marco's Pizza ▲5 +10.3%
11 Panda Express ▲3 +10.2%
12 Bruster's Real Ice Cream ▲14 +9.7%
13 Auntie Anne's ▲3 +9.7%
14 Kelly's Tavern ▲13 +9.3%
15 sweetFrog Premium Frozen Yogurt ▲4 +9.2%

Store footprint

Store map

18,850 tracked store locations in Virginia, colored by category. The top 5 chains by store count run 1,743 of the 18,850 stores (9%); 9,411 of the 10,663 tracked chains have a single store here. 6% of the tracked food & drink stores here are bars, pubs & breweries, against 9% across the United States.

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