Growth
Hardee's against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hardee's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
1,474 tracked Hardee's locations across 31 US states. North Carolina, Virginia, and Tennessee hold 36% of them.
Tracked stores by state
- North Carolina 212
- Virginia 177
- Tennessee 149
- South Carolina 135
- Georgia 98
- Alabama 79
- Indiana 77
- Illinois 72
- Florida 71
- Kentucky 63
- Missouri 60
- Iowa 42
- Mississippi 38
- Ohio 35
- Wisconsin 24
- Arkansas 22
- West Virginia 20
- Minnesota 15
- Maryland 13
- Pennsylvania 13
- Delaware 10
- Michigan 10
- Kansas 8
- North Dakota 6
- Nebraska 6
- Louisiana 5
- Montana 5
- Wyoming 4
- South Dakota 3
- New York 1
- Oklahoma 1
Customer overlap
Who shops at Hardee's
Tracked chains Hardee's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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