Growth
sweetFrog Premium Frozen Yogurt against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks sweetFrog Premium Frozen Yogurt's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
197 tracked sweetFrog Premium Frozen Yogurt locations across 21 US states. Virginia, North Carolina, and Maryland hold 52% of them.
Tracked stores by state
- Virginia 51
- North Carolina 29
- Maryland 23
- Texas 15
- New York 13
- Pennsylvania 13
- South Carolina 11
- Florida 9
- Ohio 6
- West Virginia 4
- Alabama 3
- Connecticut 3
- Georgia 3
- Massachusetts 3
- Tennessee 3
- California 2
- Delaware 2
- Illinois 1
- Indiana 1
- Louisiana 1
- Maine 1
Customer overlap
Who shops at sweetFrog Premium Frozen Yogurt
Tracked chains sweetFrog Premium Frozen Yogurt customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends