Growth
Five Guys against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Five Guys's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
1,604 tracked Five Guys locations across 49 US states and DC. Florida, California, and New York hold 23% of them.
Tracked stores by state
- Florida 143
- California 131
- New York 97
- Virginia 83
- Texas 82
- Pennsylvania 71
- Ohio 70
- Georgia 65
- Maryland 63
- New Jersey 51
- Massachusetts 50
- North Carolina 50
- Illinois 44
- Michigan 40
- Arizona 35
- Indiana 35
- South Carolina 35
- Tennessee 34
- Washington 34
- Alabama 30
- Colorado 30
- Connecticut 28
- Missouri 28
- Minnesota 25
- Louisiana 19
- Oregon 19
- Wisconsin 19
- Utah 18
- Kansas 16
- Kentucky 16
- New Hampshire 13
- Oklahoma 13
- District of Columbia 10
- Nevada 10
- Delaware 9
- Iowa 9
- Idaho 9
- Arkansas 8
- Mississippi 8
- Maine 7
- New Mexico 7
- West Virginia 7
- North Dakota 6
- Nebraska 6
- Rhode Island 6
- Montana 5
- Hawaii 3
- South Dakota 3
- Vermont 2
- Wyoming 2
Customer overlap
Who shops at Five Guys
Tracked chains Five Guys customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends