Trends · data through September 2026

Food & Drink trends in Harrisonburg, VA

Iceflower tracks 318 stores from 263 food & drink chains in Harrisonburg, VA. Starbucks grew fastest over the last year, ahead of Burger King and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
263
Tracked stores
318
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Starbucks and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Starbucks ▲1 +11.0%
2 Burger King ▲1 +2.3%
3 McDonald's - -2.2%
4 Dunkin' - -6.3%
5 Dairy Queen - -8.9%
6 Subway - -9.5%
7 Chick-fil-A - -10.4%
8 Domino's Pizza - -16.0%
9 Taco Bell - -17.4%
10 Wendy's ▼2 -26.6%
  • Casual Dining
  • Other restaurants
  • Burger Chains
  • Mexican Restaurants & Taquerias
  • Cafes & Bakery-Cafes
  • Bars, Pubs & Breweries
  • Ice Cream & Frozen Treats
  • Other categories

Store footprint

Store map

318 tracked store locations in Harrisonburg, VA, colored by category. The top 5 chains by store count run 34 of the 318 stores (11%); 239 of the 263 tracked chains have a single store here. 6% of the tracked food & drink stores here are ice cream & frozen treats, against 4% across Virginia.

  • Casual Dining (28)
  • Other restaurants (25)
  • Burger Chains (25)
  • Mexican Restaurants & Taquerias (22)
  • Cafes & Bakery-Cafes (21)
  • Bars, Pubs & Breweries (20)
  • Ice Cream & Frozen Treats (19)
  • Other categories

Top tracked chains by store count

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