Growth
Dairy Queen against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dairy Queen's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.6% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.2% |
| 6 |
P
Panda Express
|
+5.1% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
D
Dairy Queen
|
-0.1% |
| 9 |
A
Arby's
|
-5.1% |
| 10 |
C
Culver's
|
+3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
3,658 tracked Dairy Queen locations across 49 US states.
Tracked stores by state
- Texas 437
- Ohio 265
- Georgia 219
- Illinois 217
- Indiana 209
- Pennsylvania 177
- Florida 152
- Kentucky 144
- Michigan 142
- Arizona 106
- Missouri 93
- Washington 93
- North Carolina 90
- Virginia 89
- Oregon 87
- Tennessee 80
- Colorado 74
- Wisconsin 74
- Alabama 69
- California 68
- Iowa 68
- New Jersey 66
- West Virginia 61
- Minnesota 43
- Kansas 37
- New Mexico 37
- Nebraska 36
- Maryland 34
- New York 33
- Arkansas 30
- Nevada 28
- Montana 27
- Connecticut 26
- Louisiana 25
- Utah 25
- South Carolina 24
- Mississippi 23
- Idaho 22
- Maine 22
- Massachusetts 18
- North Dakota 17
- South Dakota 17
- Delaware 16
- Oklahoma 10
- New Hampshire 9
- Wyoming 8
- Hawaii 5
- Alaska 4
- Rhode Island 2
Customer overlap
Who shops at Dairy Queen
Tracked chains Dairy Queen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends