Growth
Dairy Queen against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dairy Queen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
4,523 tracked Dairy Queen locations across 49 US states. Texas, Ohio, and Illinois hold 25% of them.
Tracked stores by state
- Texas 595
- Ohio 291
- Illinois 265
- Indiana 225
- Georgia 224
- Minnesota 214
- Pennsylvania 191
- Florida 165
- Michigan 155
- Kentucky 147
- Wisconsin 130
- Arizona 116
- Missouri 116
- Washington 102
- North Carolina 99
- Iowa 98
- Oregon 96
- Virginia 92
- Colorado 90
- Tennessee 89
- California 75
- New Jersey 72
- Alabama 71
- West Virginia 65
- Kansas 61
- Nebraska 58
- Connecticut 44
- New York 42
- South Dakota 42
- North Dakota 41
- New Mexico 41
- Arkansas 39
- Louisiana 38
- Montana 36
- Massachusetts 34
- Nevada 34
- Maryland 33
- Utah 28
- Mississippi 27
- Idaho 26
- South Carolina 25
- Maine 23
- Oklahoma 17
- Delaware 16
- New Hampshire 12
- Wyoming 9
- Hawaii 7
- Alaska 5
- Rhode Island 2
Customer overlap
Who shops at Dairy Queen
Tracked chains Dairy Queen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Kroger
100
Casey's
84
Walmart
75
Marathon
73
McDonald's
64
Giant Eagle
61
Hucks
56
Meijer
53
Sheetz
51
More trends