Growth
Chipotle Mexican Grill against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chipotle Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
3,860 tracked Chipotle Mexican Grill locations across 48 US states and DC. California, Texas, and Florida hold 30% of them.
Tracked stores by state
- California 523
- Texas 341
- Florida 278
- Ohio 265
- New York 231
- Illinois 184
- Pennsylvania 142
- Virginia 141
- Georgia 121
- Maryland 120
- Arizona 109
- North Carolina 109
- New Jersey 107
- Colorado 91
- Minnesota 90
- Washington 80
- Massachusetts 79
- Indiana 74
- Michigan 65
- Oregon 57
- Tennessee 56
- Missouri 54
- South Carolina 51
- Nevada 47
- Connecticut 43
- Kansas 39
- Utah 38
- Kentucky 35
- Wisconsin 33
- Alabama 32
- District of Columbia 23
- Nebraska 20
- Oklahoma 18
- Arkansas 16
- Iowa 16
- Rhode Island 15
- Idaho 14
- Louisiana 14
- New Hampshire 13
- West Virginia 13
- Delaware 12
- Mississippi 12
- New Mexico 12
- Montana 9
- Maine 7
- Vermont 4
- North Dakota 3
- South Dakota 2
- Wyoming 2
Customer overlap
Who shops at Chipotle Mexican Grill
Tracked chains Chipotle Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends