Growth
Chipotle Mexican Grill against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chipotle Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
3,724 tracked Chipotle Mexican Grill locations across 48 US states and DC.
Tracked stores by state
- California 501
- Texas 328
- Florida 272
- Ohio 258
- New York 202
- Illinois 179
- Virginia 140
- Pennsylvania 139
- Georgia 121
- Maryland 118
- North Carolina 110
- New Jersey 108
- Arizona 105
- Colorado 88
- Washington 77
- Indiana 75
- Massachusetts 74
- Minnesota 74
- Michigan 66
- Oregon 57
- Tennessee 53
- Missouri 52
- South Carolina 49
- Nevada 44
- Connecticut 41
- Kansas 37
- Utah 37
- Kentucky 34
- Alabama 32
- Wisconsin 32
- District of Columbia 25
- Nebraska 18
- Oklahoma 17
- Arkansas 16
- Iowa 16
- Rhode Island 15
- Louisiana 14
- Idaho 13
- New Hampshire 13
- West Virginia 13
- Delaware 12
- Mississippi 11
- New Mexico 11
- Montana 9
- Maine 7
- Vermont 4
- North Dakota 3
- South Dakota 2
- Wyoming 2
Customer overlap
Who shops at Chipotle Mexican Grill
Tracked chains Chipotle Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends