Growth
McDonald's against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks McDonald's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.6% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.2% |
| 6 |
P
Panda Express
|
+5.1% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
D
Dairy Queen
|
-0.1% |
| 9 |
A
Arby's
|
-5.1% |
| 10 |
C
Culver's
|
+3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
11,553 tracked McDonald's locations across 50 US states and DC.
Tracked stores by state
- California 953
- Texas 950
- Florida 687
- Illinois 583
- New York 564
- Ohio 558
- Michigan 459
- Pennsylvania 426
- North Carolina 372
- Indiana 352
- Georgia 323
- Virginia 322
- Tennessee 297
- Missouri 263
- Washington 258
- Wisconsin 256
- Kentucky 226
- New Jersey 226
- Maryland 218
- Colorado 212
- Alabama 201
- Massachusetts 196
- Arizona 195
- Louisiana 187
- Minnesota 179
- Arkansas 167
- Oklahoma 167
- South Carolina 154
- Oregon 150
- Connecticut 127
- Iowa 123
- Kansas 123
- Mississippi 116
- Utah 113
- Nevada 104
- New Mexico 102
- West Virginia 87
- Maine 67
- Hawaii 62
- Idaho 62
- Nebraska 61
- New Hampshire 51
- Montana 40
- Delaware 36
- Wyoming 30
- Alaska 26
- District of Columbia 25
- North Dakota 25
- Vermont 25
- Rhode Island 24
- South Dakota 23
Customer overlap
Who shops at McDonald's
Tracked chains McDonald's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends