Growth
McDonald's against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks McDonald's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
14,439 tracked McDonald's locations across 50 US states and DC. Texas, California, and Florida hold 25% of them.
Tracked stores by state
- Texas 1,297
- California 1,294
- Florida 950
- Illinois 684
- Ohio 642
- New York 621
- Michigan 554
- Pennsylvania 499
- North Carolina 497
- Georgia 472
- Virginia 423
- Indiana 375
- Tennessee 366
- Missouri 334
- Arizona 310
- Wisconsin 310
- Maryland 281
- Kentucky 269
- Washington 267
- Alabama 253
- Massachusetts 250
- Louisiana 247
- New Jersey 243
- South Carolina 239
- Colorado 236
- Minnesota 227
- Oklahoma 210
- Arkansas 178
- Oregon 167
- Nevada 165
- Kansas 154
- Iowa 153
- Connecticut 150
- Mississippi 146
- Utah 125
- West Virginia 109
- New Mexico 107
- Nebraska 78
- Hawaii 74
- Idaho 70
- Maine 64
- New Hampshire 57
- Montana 50
- Delaware 37
- Rhode Island 32
- South Dakota 32
- Wyoming 31
- Alaska 28
- District of Columbia 28
- North Dakota 28
- Vermont 26
Customer overlap
Who shops at McDonald's
Tracked chains McDonald's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Walmart
100
Taco Bell
73
Chick-fil-A
69
Circle K
63
Wendy's
57
Target
56
Burger King
51
7-Eleven
46
Sheetz
46
More trends