Trends · data through August 2026

Leisure & Travel trends in Virginia

Iceflower tracks 1,505 stores from 1,152 leisure & travel chains in Virginia. Virginia DMV grew fastest over the last year, ahead of Country Inn & Suites and Hilton.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,152
Tracked stores
1,505
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Virginia DMV and Country Inn & Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Virginia DMV logo Virginia DMV ▲2 +15.4%
2 C Country Inn & Suites logo Country Inn & Suites ▲5 +11.5%
3 H Hilton logo Hilton ▲3 +8.5%
4 K K1 Speed logo K1 Speed ▲1 +7.7%
5 D Days Inn logo Days Inn ▲2 +7.4%
6 D Delta Hotels logo Delta Hotels - +5.4%
7 E Extended Stay America logo Extended Stay America ▲2 +4.2%
8 S Sky Zone Trampoline Park logo Sky Zone Trampoline Park ▲1 +4.1%
9 B Bowlero logo Bowlero ▲3 +2.2%
10 F Funny Bone Comedy Club logo Funny Bone Comedy Club - -0.4%
11 H Hampton by Hilton logo Hampton by Hilton - -0.5%
12 T TownePlace Suites logo TownePlace Suites ▲1 -1.4%
13 A AMF Bowling Co. logo AMF Bowling Co. ▲1 -2.6%
14 H Hampton Inn & Suites logo Hampton Inn & Suites - -2.7%
15 E Embassy Suites by Hilton logo Embassy Suites by Hilton ▲2 -2.8%

Store footprint

Store map

1,505 tracked store locations in Virginia, colored by category.

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