Trends · data through September 2026

Leisure & Travel trends in Virginia

Iceflower tracks 3,760 stores from 2,781 leisure & travel chains in Virginia. InTown Suites grew fastest over the last year, ahead of Residence Inn and The Revolution Darts & Billiards.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,781
Tracked stores
3,760
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. InTown Suites and Residence Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 InTown Suites ▲5 +18.5%
2 Residence Inn ▲5 +18.4%
3 The Revolution Darts & Billiards ▲5 +14.5%
4 Comfort Inn ▲4 +12.5%
5 American Airlines ▲3 +11.8%
6 Bowlero ▲2 +9.1%
7 TownePlace Suites ▲2 +7.9%
8 Sky Zone Trampoline Park ▲1 +6.7%
9 Massanutten Resort ▲4 +6.3%
10 Holiday Inn Express ▲2 +4.7%
11 Hilton ▲1 +4.6%
12 Hampton Inn & Suites ▲1 +4.0%
13 Super 8 ▲2 +3.9%
14 Courtyard by Marriott ▲1 +3.9%
15 Cinemark ▲1 +3.7%

Store footprint

Store map

3,760 tracked store locations in Virginia, colored by category. The top 5 chains by store count run 322 of the 3,760 stores (9%); 2,604 of the 2,781 tracked chains have a single store here. 4% of the tracked leisure & travel stores here are golf courses, against 7% across the United States.

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