Trends · data through September 2026

Food & Drink trends in Winchester, VA-WV

Iceflower tracks 328 stores from 260 food & drink chains in Winchester, VA-WV. McDonald's grew fastest over the last year, ahead of Waffle House and Subway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
260
Tracked stores
328
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. McDonald's and Waffle House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 McDonald's - +6.8%
2 Waffle House - +6.8%
3 Subway ▲1 +4.0%
4 Burger King ▲1 +0.2%
5 Chick-fil-A - -3.9%
6 Starbucks - -6.0%
7 Arby's ▼1 -6.3%
8 Dunkin' - -9.0%
9 Taco Bell - -11.7%
10 Domino's Pizza ▼1 -11.9%
11 Little Caesars - -34.6%
12 Baskin-Robbins - -49.6%
13 Italian Touch - -83.2%
  • Casual Dining
  • Burger Chains
  • Other restaurants
  • Mexican Restaurants & Taquerias
  • Pizzerias
  • Ice Cream & Frozen Treats
  • Sandwich & Sub Shops
  • Other categories

Store footprint

Store map

328 tracked store locations in Winchester, VA-WV, colored by category. The top 5 chains by store count run 39 of the 328 stores (12%); 234 of the 260 tracked chains have a single store here. 7% of the tracked food & drink stores here are ice cream & frozen treats, against 4% across Virginia.

  • Casual Dining (30)
  • Burger Chains (24)
  • Other restaurants (24)
  • Mexican Restaurants & Taquerias (23)
  • Pizzerias (22)
  • Ice Cream & Frozen Treats (22)
  • Sandwich & Sub Shops (21)
  • Other categories

Top tracked chains by store count

More trends

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