Growth
IHOP against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks IHOP's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Cracker Barrel Old Country Store | +0.1% |
| 2 | IHOP | -2.2% |
| 3 | Waffle House | +7.1% |
| 4 | Denny's | -7.2% |
| 5 | Bob Evans | -0.0% |
| 6 | Black Bear Diner | +9.9% |
| 7 | Eat'n Park | -2.9% |
| 8 | Perkins American Food Co. | -0.0% |
| 9 | Silver Diner | -2.4% |
| 10 | Village Inn | +5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
1,740 tracked IHOP locations across 50 US states and DC. Texas, California, and Florida hold 34% of them.
Tracked stores by state
- Texas 240
- California 230
- Florida 118
- Georgia 90
- Virginia 68
- New York 64
- Maryland 54
- New Jersey 54
- North Carolina 53
- Illinois 46
- Arizona 45
- Ohio 40
- Washington 38
- Colorado 37
- Tennessee 35
- Kansas 33
- Oklahoma 33
- Missouri 32
- South Carolina 30
- Louisiana 29
- Pennsylvania 28
- Indiana 27
- Michigan 27
- Nevada 25
- Massachusetts 24
- Utah 20
- New Mexico 19
- Wisconsin 18
- Alabama 17
- Arkansas 17
- Oregon 15
- Mississippi 13
- Connecticut 12
- Iowa 12
- Kentucky 12
- Delaware 10
- West Virginia 10
- Minnesota 8
- Nebraska 8
- Hawaii 7
- Idaho 7
- Maine 6
- New Hampshire 6
- Rhode Island 5
- Alaska 4
- Montana 4
- North Dakota 3
- District of Columbia 2
- South Dakota 2
- Wyoming 2
- Vermont 1
Customer overlap
Who shops at IHOP
Tracked chains IHOP customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Giant Food
100
H-E-B
81
QuikTrip
61
Walmart
57
Olive Garden
57
McDonald's
54
Whataburger
52
Denny's
49
7-Eleven
47
More trends