Growth
Sonic Drive-In against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sonic Drive-In's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
3,627 tracked Sonic Drive-In locations across 47 US states. Texas, Oklahoma, and Tennessee hold 41% of them.
Tracked stores by state
- Texas 1,007
- Oklahoma 268
- Tennessee 229
- Arkansas 191
- Missouri 188
- Louisiana 172
- Kansas 135
- Mississippi 122
- Alabama 112
- Florida 104
- Georgia 102
- Arizona 91
- California 84
- North Carolina 84
- Colorado 81
- South Carolina 81
- New Mexico 77
- Kentucky 68
- Virginia 55
- Illinois 50
- Ohio 37
- Nebraska 31
- Indiana 25
- Nevada 25
- New York 23
- Pennsylvania 22
- Idaho 20
- Utah 17
- Michigan 16
- Maryland 15
- Washington 14
- New Jersey 13
- Oregon 13
- Iowa 10
- West Virginia 7
- Connecticut 6
- Wyoming 6
- Minnesota 5
- Massachusetts 4
- South Dakota 4
- Rhode Island 3
- Alaska 2
- Montana 2
- North Dakota 2
- Wisconsin 2
- Delaware 1
- Hawaii 1
Customer overlap
Who shops at Sonic Drive-In
Tracked chains Sonic Drive-In customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H-E-B
100
Walmart
78
Whataburger
66
Murphy USA
58
Food City
55
QuikTrip
53
Circle K
49
Dillons
48
Brookshire's
47
More trends