Growth
Auntie Anne's against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Auntie Anne's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
1,017 tracked Auntie Anne's locations across 49 US states and DC. Texas, Pennsylvania, and Florida hold 25% of them.
Tracked stores by state
- Texas 93
- Pennsylvania 82
- Florida 81
- New York 77
- California 70
- New Jersey 53
- Ohio 48
- Maryland 45
- Illinois 41
- Virginia 38
- Michigan 32
- Georgia 25
- North Carolina 25
- Indiana 20
- Wisconsin 20
- Tennessee 19
- Missouri 18
- Nevada 17
- South Carolina 17
- Washington 16
- Louisiana 13
- Massachusetts 13
- Colorado 12
- Kentucky 12
- Minnesota 11
- Delaware 10
- Alabama 9
- Oklahoma 9
- Arkansas 8
- Arizona 8
- Connecticut 8
- West Virginia 7
- Iowa 6
- Kansas 6
- Mississippi 6
- Oregon 6
- District of Columbia 5
- New Hampshire 5
- New Mexico 5
- Nebraska 4
- Hawaii 3
- Utah 3
- Alaska 2
- Idaho 2
- Rhode Island 2
- Maine 1
- Montana 1
- North Dakota 1
- South Dakota 1
- Vermont 1
Customer overlap
Who shops at Auntie Anne's
Tracked chains Auntie Anne's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends