Growth
Auntie Anne's against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Auntie Anne's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.6% |
| 2 |
N
Nothing Bundt Cakes
|
+10.4% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.6% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.2% |
| 9 |
G
Great American Cookies
|
-3.6% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
Share of tracked category spend, indexed
Store footprint
Store map
859 tracked Auntie Anne's locations across 48 US states and DC.
Tracked stores by state
- Texas 88
- Florida 82
- Pennsylvania 71
- California 48
- Ohio 47
- Maryland 45
- New York 45
- New Jersey 43
- Virginia 42
- Michigan 29
- Illinois 28
- Georgia 23
- Indiana 20
- North Carolina 20
- Tennessee 18
- Nevada 16
- South Carolina 14
- Washington 14
- Delaware 13
- Wisconsin 13
- Missouri 12
- Colorado 10
- Kentucky 10
- Alabama 9
- Massachusetts 8
- Arizona 7
- Louisiana 7
- Oregon 7
- Connecticut 6
- Iowa 6
- Minnesota 6
- Oklahoma 6
- West Virginia 6
- District of Columbia 5
- Arkansas 4
- New Hampshire 4
- New Mexico 4
- Hawaii 3
- Mississippi 3
- Nebraska 3
- Utah 3
- Alaska 2
- Kansas 2
- Rhode Island 2
- Idaho 1
- Maine 1
- Montana 1
- South Dakota 1
- Vermont 1
Customer overlap
Who shops at Auntie Anne's
Tracked chains Auntie Anne's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends