Growth
Potbelly Sandwich Shop against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Potbelly Sandwich Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Subway | +1.0% |
| 2 | Arby's | -4.5% |
| 3 | Jersey Mike's Subs | +4.2% |
| 4 | Jimmy John's | -4.2% |
| 5 | Firehouse Subs | +2.4% |
| 6 | McAlister's Deli | +6.4% |
| 7 | Charleys Cheesesteaks | -9.4% |
| 8 | Potbelly Sandwich Shop | -6.1% |
| 9 | Penn Station East Coast Subs | -7.4% |
| 10 | Jason's Deli | -1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
471 tracked Potbelly Sandwich Shop locations across 31 US states and DC. Illinois, Texas, and Virginia hold 47% of them.
Tracked stores by state
- Illinois 117
- Texas 72
- Virginia 31
- Michigan 30
- Maryland 27
- Ohio 23
- Minnesota 21
- District of Columbia 19
- Wisconsin 14
- Florida 13
- Arizona 12
- New York 12
- Colorado 11
- Indiana 11
- North Carolina 10
- Washington 10
- Oregon 5
- Arkansas 4
- Kentucky 4
- Missouri 4
- Iowa 3
- Kansas 3
- Massachusetts 3
- Oklahoma 3
- Nevada 2
- Mississippi 1
- North Dakota 1
- Nebraska 1
- Pennsylvania 1
- South Dakota 1
- Tennessee 1
- Utah 1
Customer overlap
Who shops at Potbelly Sandwich Shop
Tracked chains Potbelly Sandwich Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends