Growth
Burger King against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Burger King's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.6% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.2% |
| 6 |
P
Panda Express
|
+5.1% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
D
Dairy Queen
|
-0.1% |
| 9 |
A
Arby's
|
-5.1% |
| 10 |
C
Culver's
|
+3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
6,922 tracked Burger King locations across 50 US states and DC.
Tracked stores by state
- Texas 612
- Florida 561
- California 470
- Ohio 353
- Georgia 313
- Illinois 296
- Pennsylvania 286
- Michigan 280
- North Carolina 270
- New York 264
- Indiana 212
- Virginia 206
- Arizona 199
- New Jersey 197
- Tennessee 190
- South Carolina 167
- Alabama 163
- Colorado 118
- Maryland 118
- Kentucky 117
- Louisiana 115
- Washington 112
- Missouri 105
- Wisconsin 105
- Massachusetts 93
- Arkansas 78
- Oregon 77
- Mississippi 74
- Nevada 68
- West Virginia 66
- Iowa 63
- Connecticut 60
- Utah 60
- New Mexico 52
- Oklahoma 51
- Kansas 44
- Nebraska 40
- Idaho 38
- Minnesota 38
- Maine 28
- Hawaii 26
- Delaware 23
- Rhode Island 23
- New Hampshire 22
- Montana 16
- South Dakota 16
- Wyoming 13
- Vermont 10
- North Dakota 8
- Alaska 5
- District of Columbia 1
Customer overlap
Who shops at Burger King
Tracked chains Burger King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends