Growth
Burger King against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Burger King's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
7,603 tracked Burger King locations across 50 US states and DC. Texas, Florida, and California hold 24% of them.
Tracked stores by state
- Texas 640
- Florida 590
- California 576
- New York 375
- Ohio 343
- Illinois 305
- Georgia 303
- Michigan 296
- Pennsylvania 289
- North Carolina 262
- Arizona 218
- Indiana 211
- New Jersey 205
- Virginia 204
- Tennessee 199
- South Carolina 174
- Alabama 162
- Louisiana 152
- Wisconsin 131
- Massachusetts 127
- Maryland 125
- Missouri 124
- Washington 123
- Kentucky 121
- Colorado 112
- Minnesota 102
- Mississippi 91
- Oregon 86
- Arkansas 85
- Nevada 75
- Iowa 74
- Oklahoma 71
- Kansas 68
- Connecticut 66
- Utah 66
- West Virginia 66
- Nebraska 59
- New Mexico 53
- Idaho 38
- Maine 31
- New Hampshire 31
- Hawaii 29
- Rhode Island 26
- South Dakota 25
- Delaware 22
- North Dakota 20
- Montana 18
- Wyoming 13
- Vermont 11
- Alaska 7
- District of Columbia 3
Customer overlap
Who shops at Burger King
Tracked chains Burger King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends