Growth
Jimmy John's against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jimmy John's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Subway | +1.0% |
| 2 | Arby's | -4.5% |
| 3 | Jersey Mike's Subs | +4.2% |
| 4 | Jimmy John's | -4.2% |
| 5 | Firehouse Subs | +2.4% |
| 6 | McAlister's Deli | +6.4% |
| 7 | Charleys Cheesesteaks | -9.4% |
| 8 | Potbelly Sandwich Shop | -6.1% |
| 9 | Penn Station East Coast Subs | -7.4% |
| 10 | Jason's Deli | -1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
2,931 tracked Jimmy John's locations across 44 US states and DC. Illinois, Texas, and Michigan hold 25% of them.
Tracked stores by state
- Illinois 306
- Texas 225
- Michigan 216
- Florida 170
- Ohio 145
- Indiana 133
- Wisconsin 119
- Minnesota 115
- Colorado 108
- Missouri 102
- Georgia 94
- Iowa 91
- North Carolina 89
- Washington 86
- Arizona 85
- California 80
- Kentucky 64
- Virginia 55
- Nebraska 54
- Utah 53
- Tennessee 48
- Pennsylvania 46
- Kansas 40
- Alabama 38
- South Carolina 36
- Oregon 34
- Nevada 31
- Oklahoma 31
- Maryland 30
- Louisiana 29
- Idaho 28
- New York 19
- South Dakota 19
- Arkansas 18
- Montana 15
- North Dakota 14
- New Mexico 14
- Massachusetts 10
- Mississippi 9
- West Virginia 8
- Wyoming 7
- District of Columbia 6
- New Jersey 5
- Connecticut 3
- Delaware 3
Customer overlap
Who shops at Jimmy John's
Tracked chains Jimmy John's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends