Growth
Jimmy John's against its category
The biggest tracked US sandwich shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jimmy John's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
-12.1% |
| 2 |
J
Jimmy John's
|
+2.1% |
| 3 |
J
Jersey Mike's Subs
|
+12.0% |
| 4 |
F
Firehouse Subs
|
+4.7% |
| 5 |
M
McAlister's Deli
|
+3.8% |
| 6 |
C
Charleys Cheesesteaks
|
+9.2% |
| 7 |
P
Potbelly Sandwich Shop
|
+7.6% |
| 8 |
P
Penn Station East Coast Subs
|
-4.3% |
| 9 |
P
Primanti Bros.
|
-9.6% |
| 10 |
J
Jungle Jim's International Market
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
2,577 tracked Jimmy John's locations across 44 US states and DC.
Tracked stores by state
- Illinois 298
- Michigan 212
- Texas 202
- Florida 144
- Ohio 139
- Indiana 133
- Wisconsin 105
- Colorado 103
- North Carolina 89
- Missouri 87
- Iowa 83
- Washington 83
- Georgia 80
- Arizona 79
- California 66
- Kentucky 61
- Utah 52
- Virginia 52
- Tennessee 46
- Nebraska 43
- Alabama 38
- Pennsylvania 38
- South Carolina 34
- Kansas 33
- Minnesota 32
- Idaho 28
- Maryland 27
- Nevada 26
- Oregon 26
- Oklahoma 20
- Louisiana 18
- Montana 15
- Arkansas 14
- New Mexico 10
- New York 10
- South Dakota 10
- North Dakota 8
- West Virginia 8
- Wyoming 7
- Mississippi 6
- District of Columbia 4
- New Jersey 3
- Delaware 2
- Massachusetts 2
- Connecticut 1
Customer overlap
Who shops at Jimmy John's
Tracked chains Jimmy John's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends