Growth
Jersey Mike's Subs against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jersey Mike's Subs's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Subway | +1.0% |
| 2 | Arby's | -4.5% |
| 3 | Jersey Mike's Subs | +4.2% |
| 4 | Jimmy John's | -4.2% |
| 5 | Firehouse Subs | +2.4% |
| 6 | McAlister's Deli | +6.4% |
| 7 | Charleys Cheesesteaks | -9.4% |
| 8 | Potbelly Sandwich Shop | -6.1% |
| 9 | Penn Station East Coast Subs | -7.4% |
| 10 | Jason's Deli | -1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
2,703 tracked Jersey Mike's Subs locations across 50 US states and DC. California, North Carolina, and Florida hold 25% of them.
Tracked stores by state
- California 279
- North Carolina 227
- Florida 183
- Texas 174
- Georgia 135
- New Jersey 135
- Ohio 129
- Virginia 105
- New York 98
- South Carolina 96
- Pennsylvania 95
- Arizona 88
- Illinois 82
- Michigan 72
- Tennessee 67
- Maryland 53
- Massachusetts 52
- Minnesota 51
- Washington 50
- Colorado 43
- Connecticut 43
- Wisconsin 41
- Utah 39
- Alabama 33
- Indiana 31
- Missouri 27
- Iowa 24
- Oregon 24
- Kentucky 23
- Louisiana 17
- New Hampshire 17
- Oklahoma 17
- Arkansas 13
- Rhode Island 13
- Idaho 12
- Kansas 12
- New Mexico 12
- Nevada 10
- West Virginia 10
- Delaware 9
- Hawaii 9
- Maine 9
- Mississippi 8
- Montana 8
- North Dakota 5
- Nebraska 5
- South Dakota 5
- Alaska 4
- Wyoming 4
- District of Columbia 3
- Vermont 2
Customer overlap
Who shops at Jersey Mike's Subs
Tracked chains Jersey Mike's Subs customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends