Growth
Bruster's Real Ice Cream against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bruster's Real Ice Cream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 12 | Bruster's Real Ice Cream | +7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
175 tracked Bruster's Real Ice Cream locations across 22 US states. Georgia, Virginia, and Pennsylvania hold 43% of them.
Tracked stores by state
- Georgia 38
- Virginia 19
- Pennsylvania 18
- Florida 17
- California 15
- North Carolina 9
- South Carolina 9
- Texas 8
- Maryland 7
- Alabama 6
- Tennessee 6
- New York 4
- Arizona 3
- Kentucky 3
- Ohio 3
- Delaware 2
- Illinois 2
- Indiana 2
- Massachusetts 1
- Michigan 1
- Nevada 1
- Utah 1
Customer overlap
Who shops at Bruster's Real Ice Cream
Tracked chains Bruster's Real Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends