Growth
Starbucks against its category
The biggest tracked US coffee shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Starbucks's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Starbucks
|
-2.7% |
| 2 |
P
Panera Bread
|
-9.8% |
| 3 |
D
Dutch Bros Coffee
|
+3.7% |
| 4 |
T
Tim Hortons
|
-12.3% |
| 5 |
S
Scooter's Coffee
|
+5.0% |
| 6 |
B
Biggby Coffee
|
+0.2% |
| 7 |
7
7 Brew Coffee
|
- |
| 8 |
B
Black Rock Coffee Bar
|
- |
| 9 |
E
Ellianos Coffee
|
+16.2% |
| 10 |
T
The Human Bean
|
-10.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10,352 tracked Starbucks locations across 50 US states and DC.
Tracked stores by state
- Texas 1,264
- California 1,253
- Florida 857
- Illinois 555
- Virginia 489
- North Carolina 467
- Ohio 457
- Georgia 447
- Maryland 280
- Indiana 278
- Tennessee 267
- Washington 264
- Michigan 257
- Pennsylvania 231
- South Carolina 220
- Nevada 211
- Colorado 205
- New Jersey 188
- Arizona 185
- New York 185
- Wisconsin 176
- Kentucky 158
- Massachusetts 133
- Alabama 128
- Iowa 99
- District of Columbia 89
- New Mexico 85
- Connecticut 83
- Missouri 82
- Hawaii 78
- Oregon 66
- Louisiana 64
- Oklahoma 62
- West Virginia 53
- Utah 52
- Mississippi 49
- Minnesota 40
- Kansas 34
- Delaware 33
- Maine 32
- Idaho 31
- Arkansas 30
- New Hampshire 30
- Nebraska 29
- Rhode Island 16
- Montana 15
- Alaska 12
- South Dakota 9
- Vermont 9
- North Dakota 8
- Wyoming 7
Customer overlap
Who shops at Starbucks
Tracked chains Starbucks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends