Growth
Starbucks against its category
The biggest tracked US coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Starbucks's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Starbucks | -10.1% |
| 2 | Dunkin' | -9.1% |
| 3 | Dutch Bros Coffee | -0.1% |
| 4 | 7 Brew Coffee | - |
| 5 | Scooter's Coffee | +5.5% |
| 6 | Tim Hortons | -8.2% |
| 7 | Biggby Coffee | -13.3% |
| 8 | Black Rock Coffee Bar | +5.1% |
| 9 | Caribou Coffee | +3.1% |
| 10 | Better Buzz Coffee | +19.4% |
Share of tracked category spend, indexed
Store footprint
Store map
16,597 tracked Starbucks locations across 50 US states and DC. California, Texas, and Florida hold 34% of them.
Tracked stores by state
- California 3,253
- Texas 1,492
- Florida 945
- Washington 729
- Illinois 719
- New York 713
- Arizona 579
- Virginia 512
- Colorado 483
- North Carolina 482
- Ohio 455
- Pennsylvania 449
- Georgia 419
- Oregon 379
- Michigan 329
- Massachusetts 328
- Maryland 299
- Indiana 297
- New Jersey 291
- Tennessee 281
- Nevada 280
- South Carolina 229
- Wisconsin 221
- Minnesota 195
- Missouri 195
- Connecticut 160
- Kentucky 146
- Alabama 139
- Oklahoma 139
- Kansas 121
- Louisiana 118
- New Mexico 118
- Iowa 113
- Hawaii 105
- Utah 99
- Nebraska 94
- District of Columbia 89
- Idaho 86
- Arkansas 84
- West Virginia 52
- Mississippi 49
- Montana 48
- New Hampshire 45
- Delaware 41
- South Dakota 41
- Maine 34
- Rhode Island 33
- Alaska 28
- North Dakota 26
- Wyoming 20
- Vermont 15
Customer overlap
Who shops at Starbucks
Tracked chains Starbucks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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