Growth
Shake Shack against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Shake Shack's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 13 | Shake Shack | +9.8% |
Share of tracked category spend, indexed
Store footprint
Store map
409 tracked Shake Shack locations across 33 US states and DC. New York, California, and Texas hold 38% of them.
Tracked stores by state
- New York 65
- California 59
- Texas 30
- New Jersey 27
- Florida 24
- Massachusetts 16
- Illinois 15
- Virginia 14
- Pennsylvania 13
- North Carolina 11
- Colorado 10
- Missouri 10
- Ohio 10
- Arizona 9
- Georgia 9
- Maryland 9
- Connecticut 8
- Michigan 8
- Utah 8
- Nevada 7
- Washington 7
- District of Columbia 6
- Tennessee 6
- Minnesota 5
- Indiana 4
- Louisiana 4
- Oregon 4
- Rhode Island 3
- Wisconsin 3
- Alabama 1
- Delaware 1
- Kansas 1
- Kentucky 1
- New Hampshire 1
Customer overlap
Who shops at Shake Shack
Tracked chains Shake Shack customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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