Growth
Wendy's against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wendy's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
6,430 tracked Wendy's locations across 50 US states and DC. Florida, Texas, and Ohio hold 24% of them.
Tracked stores by state
- Florida 582
- Texas 508
- Ohio 443
- Georgia 321
- California 318
- North Carolina 275
- Pennsylvania 265
- Michigan 243
- New York 224
- Virginia 217
- Illinois 216
- Tennessee 211
- Indiana 204
- Kentucky 150
- Colorado 144
- New Jersey 143
- South Carolina 143
- Louisiana 127
- Missouri 124
- Arizona 113
- Alabama 111
- Maryland 107
- Massachusetts 97
- Mississippi 96
- Utah 96
- Washington 92
- Kansas 75
- West Virginia 75
- Arkansas 71
- Oklahoma 65
- Minnesota 62
- Wisconsin 60
- Connecticut 55
- Nevada 54
- Iowa 45
- New Mexico 45
- Oregon 40
- Idaho 36
- Nebraska 29
- New Hampshire 24
- Montana 18
- Maine 17
- Rhode Island 16
- Delaware 14
- Wyoming 14
- Hawaii 12
- South Dakota 10
- Alaska 9
- North Dakota 7
- Vermont 4
- District of Columbia 3
Customer overlap
Who shops at Wendy's
Tracked chains Wendy's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
McDonald's
100
Walmart
81
Kroger
69
Taco Bell
60
Sheetz
53
Chick-fil-A
52
Burger King
52
Marathon
49
Circle K
46
More trends