Trends · data through September 2026

Burger Chains in Virginia

Iceflower tracks 1,428 stores from 124 burger chains in Virginia. Shake Shack grew fastest over the last year, ahead of Wayback Burgers and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
124
Tracked stores
1,428
Consumer panel
130M+

Growth ranking

Fastest-growing tracked burger chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Shake Shack and Wayback Burgers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Shake Shack logo Shake Shack ▲1 +18.6%
2 W Wayback Burgers logo Wayback Burgers ▲1 +14.4%
3 B Burger King logo Burger King - +7.9%
4 F Five Guys logo Five Guys - +7.5%
5 J Jack Brown's Beer & Burger Joint logo Jack Brown's Beer & Burger Joint - +4.3%
6 M McDonald's logo McDonald's - +3.4%
7 P Pal's Sudden Service logo Pal's Sudden Service ▲1 +3.1%
8 Z Z-Burger logo Z-Burger - -2.2%
9 C Cook Out logo Cook Out ▲1 -2.2%
10 B BurgerFi logo BurgerFi - -2.3%
11 W What-A-Burger - -4.2%
12 F Freddy's Frozen Custard & Steakburgers logo Freddy's Frozen Custard & Steakburgers ▼1 -5.4%
13 H Hardee's logo Hardee's ▼1 -7.1%
14 F Fuddruckers logo Fuddruckers - -7.3%
15 T The Habit Burger Grill logo The Habit Burger Grill - -7.4%
  • McDonald's
  • Wendy's
  • Burger King
  • Cook Out
  • Hardee's
  • Five Guys
  • Sonic Drive-In
  • Other tracked chains

Store footprint

Store map

1,428 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • McDonald's (426)
  • Wendy's (216)
  • Burger King (204)
  • Cook Out (34)
  • Hardee's (182)
  • Five Guys (84)
  • Sonic Drive-In (55)
  • Other tracked chains

Top tracked chains by store count

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