Growth
Firehouse Subs against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Firehouse Subs's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Subway | +1.0% |
| 2 | Arby's | -4.5% |
| 3 | Jersey Mike's Subs | +4.2% |
| 4 | Jimmy John's | -4.2% |
| 5 | Firehouse Subs | +2.4% |
| 6 | McAlister's Deli | +6.4% |
| 7 | Charleys Cheesesteaks | -9.4% |
| 8 | Potbelly Sandwich Shop | -6.1% |
| 9 | Penn Station East Coast Subs | -7.4% |
| 10 | Jason's Deli | -1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
1,360 tracked Firehouse Subs locations across 45 US states. Florida, Texas, and Georgia hold 33% of them.
Tracked stores by state
- Florida 207
- Texas 141
- Georgia 105
- North Carolina 83
- South Carolina 69
- Tennessee 60
- California 56
- Virginia 53
- Arizona 52
- Alabama 49
- Ohio 40
- Missouri 32
- Colorado 31
- Michigan 29
- Louisiana 25
- Maryland 21
- Wisconsin 21
- Indiana 20
- Arkansas 19
- Kentucky 19
- Pennsylvania 19
- Nevada 18
- Illinois 16
- Mississippi 16
- Utah 16
- Washington 15
- Oklahoma 14
- Kansas 11
- Iowa 10
- Nebraska 10
- New York 10
- Idaho 9
- Minnesota 9
- New Mexico 9
- West Virginia 9
- Oregon 8
- Maine 6
- New Jersey 5
- Montana 4
- South Dakota 4
- Alaska 3
- Wyoming 3
- North Dakota 2
- New Hampshire 1
- Rhode Island 1
Customer overlap
Who shops at Firehouse Subs
Tracked chains Firehouse Subs customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends