Growth
Qdoba against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Qdoba's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
827 tracked Qdoba locations across 45 US states and DC. Colorado, Michigan, and Wisconsin hold 27% of them.
Tracked stores by state
- Colorado 88
- Michigan 72
- Wisconsin 61
- Indiana 44
- Missouri 38
- Kentucky 33
- Virginia 31
- Minnesota 28
- New Jersey 28
- Maryland 24
- New York 24
- Illinois 23
- Oklahoma 23
- Pennsylvania 23
- Texas 23
- Washington 23
- Ohio 22
- Florida 20
- Massachusetts 18
- North Carolina 18
- Nebraska 17
- Kansas 14
- California 13
- Arizona 11
- Nevada 10
- Georgia 9
- Oregon 9
- South Dakota 9
- Idaho 8
- North Dakota 8
- Wyoming 7
- Iowa 6
- West Virginia 6
- Montana 5
- Alaska 4
- District of Columbia 4
- Delaware 4
- Louisiana 4
- Alabama 3
- Arkansas 3
- South Carolina 3
- Mississippi 2
- Connecticut 1
- New Hampshire 1
- Tennessee 1
- Utah 1
Customer overlap
Who shops at Qdoba
Tracked chains Qdoba customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Pick 'n Save
100
Kwik Trip
94
King Soopers
79
Metro Market
72
Meijer
67
Sendik's
52
AAFES
46
Dillons
40
Exchange
39
More trends