Growth
Waffle House against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Waffle House's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.9% |
| 2 |
W
Waffle House
|
0.0% |
| 3 |
F
First Watch
|
-0.1% |
| 4 |
T
The Original Pancake House
|
+6.5% |
| 5 |
B
Biscuitville
|
-3.0% |
| 6 |
S
Snooze, an A.M. Eatery
|
-2.2% |
| 7 |
T
The Toasted Yolk Cafe
|
+13.9% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-24.6% |
Share of tracked category spend, indexed
Store footprint
Store map
1,881 tracked Waffle House locations across 25 US states.
Tracked stores by state
- Georgia 449
- Florida 196
- North Carolina 189
- South Carolina 168
- Alabama 160
- Texas 122
- Tennessee 104
- Ohio 80
- Virginia 71
- Mississippi 65
- Louisiana 62
- Kentucky 58
- Missouri 30
- Indiana 26
- Arkansas 24
- Arizona 15
- Maryland 13
- Colorado 11
- Oklahoma 10
- Pennsylvania 10
- West Virginia 6
- Delaware 4
- Kansas 4
- Illinois 3
- New Mexico 1
Customer overlap
Who shops at Waffle House
Tracked chains Waffle House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends