Growth
Waffle House against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Waffle House's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Cracker Barrel Old Country Store | +0.1% |
| 2 | IHOP | -2.2% |
| 3 | Waffle House | +7.1% |
| 4 | Denny's | -7.2% |
| 5 | Bob Evans | -0.0% |
| 6 | Black Bear Diner | +9.9% |
| 7 | Eat'n Park | -2.9% |
| 8 | Perkins American Food Co. | -0.0% |
| 9 | Silver Diner | -2.4% |
| 10 | Village Inn | +5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
2,128 tracked Waffle House locations across 26 US states. Georgia, Florida, and North Carolina hold 42% of them.
Tracked stores by state
- Georgia 484
- Florida 204
- North Carolina 198
- South Carolina 176
- Alabama 167
- Tennessee 144
- Texas 135
- Louisiana 101
- Mississippi 93
- Ohio 84
- Virginia 75
- Kentucky 65
- Arkansas 50
- Missouri 37
- Indiana 28
- Oklahoma 19
- Arizona 15
- Maryland 13
- Colorado 11
- Pennsylvania 10
- West Virginia 6
- Delaware 4
- Kansas 4
- Illinois 3
- New Mexico 1
- New York 1
Customer overlap
Who shops at Waffle House
Tracked chains Waffle House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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