Growth
Little Caesars against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Little Caesars's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Domino's Pizza | +1.7% |
| 2 | Little Caesars | -5.7% |
| 3 | Papa John's Pizza | +3.3% |
| 4 | Pizza Hut | -5.2% |
| 5 | Marco's Pizza | +8.0% |
| 6 | MOD Pizza | -16.2% |
| 7 | Jet's Pizza | -30.0% |
| 8 | Hungry Howie's Pizza | -3.2% |
| 9 | Donatos Pizza | +5.5% |
| 10 | Blaze Pizza | -5.4% |
Share of tracked category spend, indexed
Store footprint
Store map
4,621 tracked Little Caesars locations across 50 US states, DC, and 1 territory. Texas, California, and Michigan hold 32% of them.
Tracked stores by state
- Texas 592
- California 580
- Michigan 328
- Florida 277
- Georgia 201
- Ohio 172
- North Carolina 156
- Tennessee 156
- Illinois 153
- Arizona 137
- Kentucky 115
- Pennsylvania 110
- Indiana 108
- Virginia 108
- Alabama 103
- South Carolina 101
- New York 95
- Washington 91
- Utah 81
- Missouri 75
- Oklahoma 72
- Mississippi 70
- Colorado 68
- Wisconsin 58
- Louisiana 53
- West Virginia 53
- Nevada 47
- Arkansas 46
- Maryland 45
- Oregon 43
- New Mexico 37
- Kansas 33
- Minnesota 30
- Nebraska 28
- Iowa 25
- New Jersey 25
- Idaho 24
- Massachusetts 18
- Hawaii 15
- Montana 14
- South Dakota 13
- North Dakota 12
- Wyoming 12
- Delaware 9
- Maine 7
- Connecticut 6
- Puerto Rico 4
- Rhode Island 4
- Alaska 3
- District of Columbia 3
- Vermont 3
- New Hampshire 2
Customer overlap
Who shops at Little Caesars
Tracked chains Little Caesars customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends