Growth
Moe's Southwest Grill against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Moe's Southwest Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
636 tracked Moe's Southwest Grill locations across 34 US states and DC. Florida, Georgia, and New York hold 41% of them.
Tracked stores by state
- Florida 99
- Georgia 95
- New York 64
- North Carolina 54
- South Carolina 39
- Virginia 34
- Pennsylvania 33
- Alabama 31
- New Jersey 25
- Tennessee 23
- Connecticut 19
- Indiana 14
- Kentucky 13
- Ohio 12
- Massachusetts 11
- Arkansas 8
- Illinois 8
- Mississippi 7
- Maryland 5
- Delaware 4
- Louisiana 4
- Michigan 4
- Missouri 4
- District of Columbia 3
- Hawaii 3
- Texas 3
- Arizona 2
- California 2
- Iowa 2
- Minnesota 2
- Nebraska 2
- New Hampshire 2
- Nevada 2
- Vermont 2
- Utah 1
Customer overlap
Who shops at Moe's Southwest Grill
Tracked chains Moe's Southwest Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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