Growth
Dunkin' against its category
The biggest tracked US coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dunkin''s share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Starbucks | -10.1% |
| 2 | Dunkin' | -9.1% |
| 3 | Dutch Bros Coffee | -0.1% |
| 4 | 7 Brew Coffee | - |
| 5 | Scooter's Coffee | +5.5% |
| 6 | Tim Hortons | -8.2% |
| 7 | Biggby Coffee | -13.3% |
| 8 | Black Rock Coffee Bar | +5.1% |
| 9 | Caribou Coffee | +3.1% |
| 10 | Better Buzz Coffee | +19.4% |
Share of tracked category spend, indexed
Store footprint
Store map
7,289 tracked Dunkin' locations across 43 US states and DC. Massachusetts, New York, and New Jersey hold 34% of them.
Tracked stores by state
- Massachusetts 932
- New York 904
- New Jersey 614
- Florida 553
- Pennsylvania 551
- Connecticut 486
- Illinois 356
- Maryland 220
- Georgia 206
- Ohio 192
- Virginia 188
- New Hampshire 181
- North Carolina 174
- Maine 164
- Rhode Island 160
- Texas 147
- California 130
- Tennessee 118
- Indiana 114
- South Carolina 110
- Wisconsin 85
- Arizona 84
- Michigan 76
- Alabama 61
- Vermont 54
- Kentucky 48
- Delaware 47
- Nevada 42
- Colorado 40
- Missouri 34
- Minnesota 33
- Iowa 30
- West Virginia 28
- Oklahoma 20
- New Mexico 17
- District of Columbia 16
- Kansas 15
- Nebraska 14
- Mississippi 12
- Arkansas 11
- Hawaii 9
- Louisiana 7
- Utah 4
- Wyoming 2
Customer overlap
Who shops at Dunkin'
Tracked chains Dunkin' customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends