Growth
Dunkin' against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dunkin''s share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
Share of tracked category spend, indexed
Store footprint
Store map
4,767 tracked Dunkin' locations across 43 US states and DC.
Tracked stores by state
- New Jersey 573
- New York 570
- Massachusetts 412
- Florida 361
- Pennsylvania 347
- Illinois 298
- Connecticut 204
- Maryland 193
- Georgia 162
- Ohio 161
- Virginia 130
- Maine 112
- New Hampshire 110
- North Carolina 107
- California 96
- Texas 96
- Tennessee 82
- Indiana 76
- South Carolina 76
- Wisconsin 76
- Michigan 69
- Rhode Island 68
- Alabama 46
- Delaware 39
- Kentucky 35
- Vermont 31
- Arizona 30
- Colorado 26
- Iowa 25
- West Virginia 24
- Missouri 23
- Minnesota 19
- New Mexico 13
- Kansas 11
- Mississippi 10
- Nebraska 10
- Oklahoma 10
- Arkansas 8
- Hawaii 7
- Nevada 7
- Louisiana 6
- District of Columbia 4
- Utah 3
- Wyoming 1
Customer overlap
Who shops at Dunkin'
Tracked chains Dunkin' customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends