Growth
Cook Out against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cook Out's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 11 | Cook Out | -2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
304 tracked Cook Out locations across 10 US states. North Carolina, Georgia, and South Carolina hold 63% of them.
Tracked stores by state
- North Carolina 113
- Georgia 40
- South Carolina 40
- Virginia 37
- Tennessee 36
- Alabama 13
- Kentucky 13
- Mississippi 8
- West Virginia 3
- Maryland 1
Customer overlap
Who shops at Cook Out
Tracked chains Cook Out customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Food Lion
100
Bojangles'
57
Lowes Foods
38
Parker's
28
Zaxby's
28
Weigel's
26
Biscuitville
25
Ingles
23
More trends