Growth
Wingstop against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wingstop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-1.0% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.6% |
| 3 |
Z
Zaxby's
|
+4.4% |
| 4 |
W
Wingstop
|
-2.9% |
| 5 |
B
Bojangles'
|
-1.1% |
| 6 |
R
Roosters
|
-0.2% |
| 7 |
C
Church's Chicken
|
+6.7% |
| 8 |
S
Slim Chickens
|
-3.6% |
| 9 |
P
Pollo Tropical
|
-2.0% |
| 10 |
A
America's Best Wings
|
+10.7% |
Share of tracked category spend, indexed
Store footprint
Store map
2,187 tracked Wingstop locations across 44 US states, DC, and 1 territory.
Tracked stores by state
- Texas 465
- California 325
- Florida 163
- Illinois 131
- Georgia 86
- Ohio 85
- North Carolina 68
- Arizona 55
- Pennsylvania 51
- Michigan 50
- Tennessee 49
- Colorado 48
- New Jersey 48
- Virginia 47
- Indiana 45
- Nevada 39
- Washington 38
- Maryland 34
- Louisiana 33
- Missouri 32
- Utah 32
- New York 30
- Alabama 27
- South Carolina 25
- Wisconsin 23
- Kentucky 21
- Oregon 21
- New Mexico 19
- Mississippi 14
- Arkansas 13
- Kansas 9
- Idaho 8
- Massachusetts 8
- Delaware 7
- Iowa 6
- Nebraska 6
- Connecticut 5
- Oklahoma 5
- Minnesota 4
- Alaska 3
- Hawaii 3
- New Hampshire 2
- District of Columbia 1
- Puerto Rico 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at Wingstop
Tracked chains Wingstop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends