Growth
Wingstop against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wingstop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
2,538 tracked Wingstop locations across 46 US states, DC, and 1 territory. Texas, California, and Florida hold 44% of them.
Tracked stores by state
- Texas 486
- California 456
- Florida 170
- Illinois 132
- Georgia 87
- New York 84
- Ohio 84
- North Carolina 68
- Arizona 57
- Colorado 52
- Tennessee 52
- New Jersey 51
- Michigan 50
- Pennsylvania 50
- Indiana 48
- Virginia 48
- Louisiana 44
- Missouri 43
- Nevada 40
- Washington 39
- Maryland 34
- Oklahoma 31
- Utah 31
- Alabama 29
- South Carolina 26
- Wisconsin 25
- Oregon 24
- New Mexico 23
- Minnesota 22
- Kentucky 21
- Arkansas 17
- Connecticut 15
- Kansas 15
- Mississippi 15
- Nebraska 13
- Massachusetts 11
- Iowa 9
- Idaho 8
- Delaware 7
- Puerto Rico 5
- Alaska 3
- Hawaii 3
- New Hampshire 3
- South Dakota 3
- District of Columbia 1
- North Dakota 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at Wingstop
Tracked chains Wingstop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends